Uber creates new fintech division
The company is on the way to fintech by developing a new unit that will monitor the interests of the company in the expanding sector
The transport giant aims to induce several dozen engineers, product managers and other staff members into the new unit by the end of this year. The new financial technology will be based in New York and will probably include more than 100 employees.
The purpose of Uber is to generate new experiences of financial products from start to finish for consumers and the company’s supply bases. The approach is in tune with the prevailing trend in which fintech is becoming a source of revenue for companies with large user platforms.
In fact, Uber arrives a little late to join the ecosystem. Many of the company’s toughest competitors already have well-established advanced technology units to increase their revenues.
Undoubtedly, with a massive user base of around 93 million the firm could do a lot with its new deal. In the same way, the company could be evaluating the feasibility of offering banking services.
The transportation firm could add multiple new dimensions to its existing offerings such as Uber Cash that rewards users when they fund their wallets and Uber Rewards, the company’s loyalty program.
L.Sáenz
Source: Criptoinforme
