The blockchain is a marketing tool
This technology could provide in the future up to seven thousand transactions per second, something very significant for this area
Since its arrival, blockchain technology has shown great versatility in its use in various aspects of modern life.
Thanks to its ability to store data through blocks of information, many companies have adopted its use for work.
Now, although at first it is thought that this has more facilities for the financial world, it can also be seen that this technology has its benefits for marketing and digital advertising.
This has all the potential to save a lot of work, as well as allowing a reconciliation between several parties to be created when dealing with the preparation of a report with figures, given that all those involved must necessarily give their approval, which will then be stored in the blocks.
In terms of efficiencies, this tool will also facilitate communication regarding intermediary companies and advertisers, who must constantly be checking online inventory. This would help create certainty when generating the bill for collection and payment.
However, there is still a lot of work involved; although in digital advertising transactions are less than 100 milliseconds, with blockchain technology this could change to seven thousand transactions per second.
In the future, the world of digital marketing will be able to better appreciate the benefits that this would have, as well as smart contracts.
K. Tovar
Source: Forbes
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