Tether acquires a minority stake in Juventus FC
A minority stake in Juventus FC was acquired by Tether. The purpose of this transaction is to integrate digital assets into everyday life and revolutionize the sports industry
The fusion of cryptocurrencies and the sports industry is not something new. Tether joins this trend with the recent purchase of a minority stake in Juventus FC.
The goal of this investment is to integrate cryptocurrencies into daily life and revolutionize the sports sector.
According to reports, the company, responsible for the largest stablecoin in the world (USDT), declared net profits in 2024 of $13 billion, thereby consolidating its position in the market.
“The investment in Juventus marks a significant step in Tether’s expansion beyond the crypto ecosystem.” According to Paolo Ardoino, CEO of the company, “this acquisition is part of an effort to combine emerging technologies, such as digital assets, artificial intelligence (AI) and biotechnology, with traditional industries such as sports.”
The company wants to delve into the exploration of innovative collaborations and the potential to revolutionize the global sports landscape. Hence, its decision to invest in Juventus FV, which “could open up new opportunities for the adoption of cryptocurrencies in professional sports. From sponsorship deals to blockchain-based payment solutions, this partnership could boost the tokenization of sports assets and new forms of interaction with fans.”
M.Pino
Source: diariobitcoin
(Reference image source: DrawKit Illustrations on Unsplash)
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