Spotify signs exclusive deal with the Obamas
Former President Barack Obama along with Michelle Obama's production company, Higher Ground, signed an alliance with Spotify to produce exclusive podcasts presented by the iconic couple's voices
For the music streaming company Spotify, the agreement means another significant and a far-reaching attempt to increase their level of participation in the podcast segment. Having the Obamas as creators of exclusive content for the music platform represents an unparalleled experience.
The Obamas will be in charge of bringing their voice to the podcasts that will play a wide range of topics. Also, the couple will be responsible for developing the content and production of podcasts.
The famous couple sentenced: “We have always believed in the value of an entertaining and stimulating conversation. It helps us to establish connections between us and open ourselves to new ideas. We are excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and hopefully get closer to everyone a little more.”
On the other hand, Dawn Ostroff, current director of content for Spotify, affirms that it is a privilege to be able to work with “two of the most important voices in the world”. It is an honor for him to help them share stories that will inspire the audience that accesses Spotify in search of unique and innovative content.
Undoubtedly, the alliance represents an exceptional merger that raises one of the best “win/win” strategies. That is, both parties will benefit from the project.
L.Sáenz
Source: Tekcrispy
