Smart devices collect users personal data
As technology evolves, more intelligent devices focus on making peoples's life easier
There are more and more devices that, through innovation, facilitate the lives of many people who look for a smartphone. This technology is determined to provide a good service to its users and for this it is necessary to know as much as possible about the beneficiary.
The device stores as much information as possible form the beneficiary. All these personal data belong to the clients and, therefore, they have the right to privacy and to know exactly what they are used for. However, this often does not happen.
Information for sale
The information ir usualy stored in the device, structured, and subsequently sold, without owners consent and without their authorization, according to the cybersecurity company All4Sec. It can jeopardize the integrity of the user because the flow of information is completely wide to know to a person only with the data entered in the device. There are functions in which even more information is needed than strictly required to carry out its functions.
For organizations that filed complaints in Spain and other European countries against the online advertising industry last May, especially Google, they claim that this is really a “deep data leak” that also violates the General Data Protection Regulation (GDPR).
Gemma Galdon, president of the Ethics Foundation explains that the data collected is taken to an ad server “Then it arrives at a system of offering advertising spaces and impressions. And then to another ad exchange system (which connects the data of the different demands that advertisers launch with those of the advertising spaces.) Finally, one of those segmented advertisement demands will be chosen and will be shown to the user who performs the search and will obtain from X new data to complete the information he already has about it.”
K.Villarroel
Source: retina.elpais
