Realtors bet on the TikTok model for sales

The partnership between Metrovacesa and Datacasas Proptech will use the 15-second videos of the Chinese social network for the sale of apartments and commercial facilities

The promoter Metrovacesa partnered with Datacasas Proptech, a Spanish startup specialized in the use of neuroscience and big data, to promote the sale of real estate through innovative models such as TikTok, the social network that bets on videos musical shorts to succeed among the youngest.

According to data from Datacasas Proptech, the customer spends, on average, only one minute and forty seconds analyzing their purchase options. With this new strategy, Metrovacesa will be able to interact with videos of 15 seconds that show the main details of its promotions to attract and retain its customers.

Fifteen seconds may seem like too little to sell a home, but the realtor is confident of reaching the right audience. To test the project, the two companies are implementing the system in various Metrovacesa developments located in the Almeria town of Pulpí and on the Costa del Sol.

Through different campaigns on social networks, the ‘target’ buyer (including foreign public) is segmented, generating this first ‘engagement’ with customers, sharing the video of the promotion where the main characteristics of the house are presented “in a way agile, different and attractive “, they explain through a statement.

In this way, the potential client can take a short virtual tour comfortably from their mobile phone and without having to physically go to the promotion. Once the client has seen and chosen the option they like, they later receive all the detailed information about the promotion and the advice they need.

“Our goal is to offer a service that is appropriate to the interests of our clients every day. We must be able to access them in the most comfortable and attractive way. The alliance with Datacasas is consolidated at a time when innovation and digitization they are more relevant than ever in our sector,” says Silvia Díaz, Head of Marketing and Communication at Metrovacesa.

K. Tovar

Source: dpa

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