The German manufacturer of luxury cars Porsche AG plans to invest the sum of 176 million dollars in the next five years to incorporate new technologies into its business.
In a press release, the company announced its interest in increasing and improving contact with customers, as well as knowing their preferences in the digital universe and improving their business model.
To achieve this, they will direct his investment to blockchain technology, virtual and augmented reality, artificial intelligence and other innovations. Likewise, they foresee the strategic commercial association with other consortia to achieve success.
According to Lutz Meschke, vice president of Porsche and member of the executive board, the investment will be divided into stages and the first will be aimed at growth. In this phase they will study aspects such as customer experience, mobility and digital lifestyle of the user.
Undoubtedly, the company considers new technologies as key allies to boost its commercial activity against its competitors.
M.Pino
Source: TGPress
Receive this and all our information directly on your cell phone through our channel on Telegram:https://t.me/BitFinanceNews
