P&G and Walmart launch global clean drinking water initiative

The two important companies work together to help provide clean drinking water to children and their families. Walmart International will collaborate with “1 purchase = 1 liter of clean water” in the countries where the firm is present. Buyers can contribute to one of the Sustainable Development Goals of the United Nations.

On the other hand, P&G will provide a liter of clean water per each product purchased in participating countries to help children and their families. The campaign has a set time thus P&G and Walmart International set a goal to raise 100 million liters of clean water this year.

The current initiative started with South Africa and Japan during the month of February. While the next releases will be in Argentina, China and India in the month of March. And in the second half of the year, Mexico, Honduras, Guatemala, El Salvador, Nicaragua, Costa Rica, Chile, Canada and the United Kingdom will join the campaign.

The purpose of the water partnership between Walmart and P&G and the Safe Drinking Water for Children Program is to raise awareness of the global crisis that exists with the vital resource.

L.Sáenz

Source: Expok