The streaming platform Netflix has been testing since December in India a new, more attractive plan for consumers that would have a discount of several months at a discount, something that could be offered later worldwide.
With this discount plan, new users can choose between a three-month plan with a 20% discount, a six-month plan with a 30% discount and a 12-month plan with a 50% discount.
“We believe that our users could value flexibility when paying several months at a time,” Netflix CEO Reed Hastings said at a press conference in the Indian capital.
“This is a test and we will only present it more broadly if users find it useful”, said the executive.
In July, the company also introduced its first mobile-only plan in India for $ 3 a month to address the more than 478 million smartphone users in the country.
Later, in October, Netflix launched a similar plan in Malaysia for $ 4 a month, so the streaming company might be thinking of extending these rates to other countries.
K. Tovar
Source: dpa
