Litecoin Foundation sponsors UFC event
The Litecoin Foundation announced that it will sponsor an event of the Ultimate Fighting Championship (UFC), the well-known mixed martial arts organization
The sponsored activity will be the UFC light heavyweight title bout between Alexander Gustafsson and Jon Jones. The foundation highlighted that the sponsorship is part of the organization’s effort to increase the adoption of cryptocurrencies.
The corporation states that there are many brands and institutions that continue to accept cryptocurrencies and blockchain, which is a sign that technology is approaching society.
Fundraising through sponsorship attracts new investors to the market and support linked to cryptocurrencies has expanded considerably.
Litecoin’s alliance with the UFC represents the first time that an organization linked to blockchain is located within the octagon, which will position the litecoin logo in front of millions of fans and place the cryptocurrency in an undeniable place.
Both companies stressed that they expect this partnership to be the beginning of a long and fruitful relationship.
L.Sáenz
Source: Coincrispy
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