Launched first commercial created thanks to the AI
Lexus, the vehicle sales company was responsible for bringing to the networks the first advertising written by artificial intelligence
The company Lexus premiered this week the first commercial created from artificial intelligence, which is a historic milestone for the world.
The Driven by Intuituion campaign was designed by IBM’s Watson supercomputer, a device equipped with this technology.
For the elaboration of the commercial, the computer had to analyze about 15 years of announcements of vehicles and winning brands.
The director of the campaign, Kevin MacDonald, decided to respect each line of the script so as not to interrupt the experiment that Lexus was doing.
Artificial intelligence came to change the lives of people and the way daily activities and those of vital importance are developed.
K. Tovar
Source: FayerWayer
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