Instagram activated system to buy from the app
The new method has the potential to become an important source of revenue for the platform
Like many companies, the huge portal of images and videos Instagram, is “diversifying” its system and is joining the ranks of the platforms that merge social networks with online commerce.
The company, which also belongs to the owner of Facebook, Mark Zuckerberg, recently activated a payment system that allows purchases from the application, with no third parties involved.
Although this method is hardly available to users in the United States and the United Kingdom (test mode), with this tool Instagram would gain ground in the purchases, something that has become a challenge for social networking companies. In addition, the system has the potential to become an important source of revenue for the portal.
To activate the payments, the user must add a card number to his account and generate a secure password that will be used as a pin every time he wants to buy something. At the moment, the app only allows payments to a selected group of businesses. It’s also possible to reserve a table in a restaurant or buy tickets to the cinema without ever leaving the app.
N. Moncada
Source: Digital Economy
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