Innovate, the key to success in Latin America
The continent is forced to keep on searching for new strategies for its growth and development
The fear to evolve has never been a good adviser; neither for people nor for companies; much less for a country. When talking about entire continents, Latin America seems to be tearing down the veil that prevented it from appreciating the potential for entrepreneurship of its human capital.
The situation of crisis that overwhelms countries like Nicaragua, Brazil, Venezuela, Argentina or Colombia can lead to think of the inability of entrepreneurship, lack of talent of its citizens being manifested precisely because of the apparent lack of motivation, capital to invest or the absence of official aid programs.
However, it is just during crises that the most recent innovations have arisen, such as those seen in the new scenario of the global economy based on digital commerce, blockchain technology, cryptocurrency transactions, the application of digitized agreements for big deals. In each country of the region, a process of analysis and adaptation will be necessary to survive the changes that are already manifesting and that provide broad benefits to all citizens.
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