InnJoo arrives on Amazon days after launching its own eCommerce
The products that make up InnJoo's technological offer are tablets, laptops, electric mobility items, among other items
The Spanish company Innjoo has announced its arrival at Amazon, days after it launched its own online store, which has been accompanied by a new department in the Spanish offices dedicated to managing the project.
After less than a week present on Amazon, InnJoo already foresees a 10 % growth in sales in a month, in addition to those already achieved by the brand’s new eCommerce, as reported in a statement.
The products that make up InnJoo’s technological offer are tablets, laptops, electric mobility items, webcams, smartwatches, headphones, drones, among others. All of them are also present in the new eCommerce of the company.
In InnJoo they have detected an increase in the demand for their services due to the pandemic and the need to work and study from home, causing their turnover, in Spain and Portugal, to go from 1.6 million euros in 2018 to an estimate closing in 2020 of about 12 million euro. This represents an increase of 400 %; the turnover of tablets and laptops accounts for 50 % of the total.
InnJoo plans to double the more than one hundred references of the brand in 2021. Furthermore, the digital launch of the company has resulted in the creation of a new department in the offices in Spain, with the incorporation of an “ad hoc” team to manage the project.
Source: dpa
