A few days ago it was announced that the HBO Max and Discovery+ streaming services will merge into a single streaming platform that is scheduled to begin operations in the summer of 2023, according to David Zaslav, CEO of the new Warner Bros. Discovery company.
Although the name under which the new entertainment platform will be marketed is still unknown, what is known is that it will be born with a user base of more than 90 million subscribers worldwide by combining the two services already existing.
This new entertainment service will unite the catalogs of WarnerMedia and Discovery, which began a merger process a few months ago, becoming the second-largest media group in North America, only behind The Walt Disney Company.
“At the end of the day, putting all the content together was the only way to make that business viable,” explained streaming chief JB Perrete during a call with investors.
Union between HBO Max and Discovery+
The union of both services comes at a time when the streaming market is beginning to show its first signs of saturation.
Cases stand out such as, for example, Netflix, which accumulates two consecutive quarters with customer losses, or the CNN+ platform that closed its service a month after its debut and other bets such as Apple TV+ that do not finish taking off despite having investments. millionaires
Given this scenario, David Zaslav assured that his group “is already working with the idea of offering a cheaper subscription, even free, in exchange for ads”, the same thing that Netflix is going to implement in 2023.
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