Global use of social media exceeds 10 billion hours a day
The monthly use of social networks has increased by 12 percent in the last year globally, but daily use has also grown, to the point that the world spends more than 10 billion hours connected to these platforms
The October update of the Digital 2020 report, prepared by Hootsuite and We Are Social, analyzes the behavior of the population regarding the use of social networks and mobile devices, the time they spend in front of the screens, the most used social networks and a special section on the use of technology in the workplace.
The report highlights that the use of social networks continues to increase: 12 percent more than in October 2019. More than 4,000 million people around the world use social networks every month and an average of almost 2 million users create a new profile every day.
It also increases the time that users spend on social networks, approximately 15 percent of the time they are awake. This means that social networks account for more than a third of connection time and that users spend an average of almost 2.5 hours a day on social platforms.
The world now spends more than 10 billion hours a day using social media, which is equivalent to more than a million years of human existence, Hootsuite and We Are Social note in a statement.
On the other hand, Instagram is the social network that has added the most users between April and September 2020, above Facebook (its advertising audience has grown by more than 76 million in the last three months, reaching a total of 1.160 million people early October 2020).
With information from dpa
