Cryptocurrencies and Blockchain technology have become increasingly important in everyday life, which is why multiple companies have bet on products and services designed to address very common needs.
However, after the investment, comes the complicated task of locating “in the market”, so companies appeal to influential figures to promote their services or products and these in turn agree to lend their name and image to make known the benefits of these new products.
The world of soccer, for example, has been increasingly involved, such is the case of SportyFi using Ronaldinho and Roberto Carlos. SportyFi is a platform that aims to support young and talented prospects of sports that want to achieve their dreams on a sporting level in a large number of countries, as it connects interested young athletes with sports clubs and organizations, as well as with interested investors in supporting them to finance their careers.
SportyFi launched its own token known as SportyCo (SPF), which will serve as a means to finance athletes seeking support and financial support to thrive in the world of sport, as well as may be used by their owners to access another series of services.
There is also Luis Figo, who signed a commercial agreement with a company to promote the realization of an ICO campaign with the company Stryking, main operator of the Fantasy Football platform, which manages the game Football-Stars.
For its part, the legendary player of Barcelona F.C. and head of the Argentina national football team to be held in Russia, Lionel Messi, currently serves as ambassador of one of the most prominent technology companies in the Middle East, Sirin Labs.
Although the participation of the athletes has a quite marked advertising intention, in the end in most cases we talk about the launching of new digital currencies through ICO campaigns, which can lead to important losses for their creditors in case of not being successful or not achieve the originally proposed objectives.
N. Moncada
Source: DiarioBitcoin
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