The popular brand Nike recently made three trademark applications within the metaverse, most specifically aimed at its SWOOSH Web3 platform.

Swoosh is the name of the platform on Web3, which was launched on its 50th birthday. It is “a new community experience, designed to give you the opportunity to co-create the future of Nike.”

The company’s intention with this platform is to be able to interact with shoes, clothing, accessories and other types of collectible items that can be used in games and other immersive experiences.

“New technology brings new opportunities to innovate, inspire and push boundaries. Sport and culture are evolving, so we want to build a future that is creative, inclusive and full of limitless possibilities for everyone,” the company said.

In the application before the Uspto, Nike protects the trademark .Smoosh among other things for “downloadable virtual goods; digital collectibles and crypto collectibles with and relating to footwear, clothing, hats, bags, backpacks, skins, jewelry, sports equipment, animated and non-animated digital characters and designs, avatars, digital overlays, character skins, art, toys, and trading cards authenticated by non-expendable tokens on a blockchain network for access and use in offline and online digital environments, virtual reality online environments, and extended reality virtual environments.”

K.Tovar

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Source: DiarioBitcoin

La entrada Nike deepens its involvement in the metaverse apareció primero en Bitfinance.

The metaverse offers multiple opportunities to reach a wider audience immediately. Taking this potential into account, the University of Alabama, the largest in the state in the US, formalized registration with the Patent and Trademark Office (USPTO), so that its names and logos include NFTs and metaverse.

According to information from the UPSTO, on November 9 the educational institution registered to enter the metaverse and launch a series of initiatives that will make downloadable files, videos, NFTs available to those interested.

In addition, the University of Alabama seeks to provide “digital collectibles in the form of player photos, images, and video; games, game footage, game highlights, and virtual experiences on the field of college athletics.”

Disciplines such as baseball, basketball, soccer, golf, gymnastics, rowing, soccer, softball, as well as swimming, diving, tennis, track and field, cross-country and volleyball will be included.

Among the downloadables are “downloadable software type” digital tokens using blockchain technology. But the university has also signed up to offer the services of online retailers for virtual merchandise in the metaverse targeting “buyers and sellers of downloadable digital artwork, text, audio, and video related to collegiate athletics authenticated using non-fungible tokens.” .

This move by the University of Alabama encompasses other key areas in finance, such as financial brokerage services, with a focus on trading downloadable virtual goods and crypto-collectibles, authenticated using non-fungible tokens (NFTs).

M.Pino

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Source: diariobitcoin

La entrada University of Alabama joins the metaverse apareció primero en Bitfinance.

The Rolex watch brand announced that it registered with the United States Patent and Trademark Office (Uspto) to be able to carry out different types of operations within the metaverse.

With this, it is almost confirmed that the brand of Swiss origin decided to take a step towards technology and incorporate everything related to non-fungible tokens (NFT).

Within said registry, some tasks that the brand seeks to carry out stand, such as the creation of “downloadable game software; virtual reality software; augmented reality software; operating systems for virtual private networks; downloadable computer software for blockchain technology; downloadable software containing virtual items, digital collectibles, and non-fungible tokens (NFT), among others.”

On the other hand, Rolex will protect its brand to be able to operate in online auction services for virtual reality, in this specific case with the use of watches, art objects, digital collectibles, NFT, among others.

“Use blockchain technology to provide user verification services; electronic data storage; development and hosting of internet platforms for electronic commerce; development and hosting of virtual environments and online metaverse platforms”, among other functions highlights the registration document.

K. Tovar

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Source: Diariobitcoin

La entrada Rolex registers to enter the metaverse apareció primero en Bitfinance.