Cybercriminals have found that using artificial intelligence allows them to enhance their scams, making their deceptions more realistic and harder to detect. Recently, fake videos have surfaced impersonating internationally renowned figures, such as Lionel Messi or the CEO of a major organization.  However, these scams also occur on a smaller scale, such as targeting a school principal in the United States. ESET, a leading proactive threat detection company, reviews some of the cases where deepfakes were the main tool used in scams that resulted in millions of dollars in losses or the compromise of sensitive information.

Deepfake is an artificial intelligence-based technique for synthesizing human images to create fake content from scratch, using existing videos or even just a still image. They are designed to replicate the appearance and voice of a real person.

“With the evolution of Artificial Intelligence, these videos and audio recordings seem increasingly real. Many exploit the image of public figures or well-known entities to say something false, as part of a scam that aims to obtain money or sensitive information,” says Camilo Gutiérrez Amaya, Head of the ESET Latin America Research Lab.

ESET compiled amazing, truly real, and recent cases

Lionel Messi: The Argentine football player is one of the most recognized personalities worldwide. In this case, cybercriminals exploited his popularity to carry out a deepfake scam, promoting an app that promised suspiciously high and irresistible earnings. The app in question was called “Wildcat Dive,” and in the fake video, Messi claimed it was one of his main sources of income and that it had helped many people earn money. Through advertisements on the social network Instagram, the cybercriminals distributed snippets of a fabricated interview, which was based on a real interview the footballer had given to a well-known Argentine streaming program.

Arup: In early 2024, the architectural firm that designed the Sydney Opera House and the Etihad Stadium, Arup, made headlines when a financial employee at the company’s Hong Kong office received a video call from (allegedly) the company’s CFO. The result of the meeting was 15 transfers totaling over $25 million. The bad news is that it was actually a deepfake, so the transfers had not been approved by anyone in the company.

Ferrari: In this case, cybercriminals attempted a deepfake voice scam, impersonating Benedetto Vigna, the CEO of the automotive company. In July 2024, using voice imitation, they tried to convince the company’s finance executives to make a large money transfer. One of the employees became suspicious and asked a question that the AI ​​used in the scam could not answer correctly. Not only did this attack fail, but it prompted Ferrari to reinforce its employee training to prevent similar scams in the future.

WPP: One of the world’s largest advertising companies was also the target of a scam attempt involving a deepfake. In mid-2024, cybercriminals used a fake WhatsApp account, a voice recording, and YouTube footage of a virtual meeting to impersonate the company’s CFO, Mark Read. The malicious actors organized a meeting via Microsoft Teams, under the pretext of creating a new company, and used this as a lure to obtain money and sensitive personal data from the company. According to WPP, this attack was unsuccessful thanks to the company’s vigilance and the training its employees received to detect these scams.

School in Baltimore: Not only high-profile companies are targeted by deepfakes. In this case, a school principal was heard making racist and antisemitic comments. The incident went viral (over 2 million views) and resulted in death threats against the educator. After an investigation, local police confirmed that the audio was a fake, manipulated with AI.

Elon Musk: A cryptocurrency investment scam used Elon Musk’s image to spread ads on X and YouTube, promoting supposed investment opportunities that promised high returns on Bitcoin. The ads included a link to a fraudulent website where unsuspecting users were asked to make initial deposits to participate in the alleged investment. According to the US Federal Trade Commission, the scam, which included deepfakes, resulted in losses of over $80 million for more than 7,000 victims who believed in the supposed investment.

President Zelensky: Politics was also affected by deepfake scams. In March 2022, during the conflict between Russia and Ukraine, a fake video circulated showing Ukrainian President Volodymyr Zelensky urging his troops to surrender. The president responded almost immediately with a genuine video posted on his official channels.

While deepfake scams are becoming increasingly realistic and difficult to detect, ESET shares some best practices to reduce the risk of falling victim to these types of scams

• Be wary of eye-catching advertisements that offer an opportunity for easy and unrealistic gains. Also be suspicious of those that feature well-known celebrities.
• Pay attention to the video quality: if there are visual glitches, poor synchronization, or low resolution, it is likely a deepfake.
• Use security software on all devices to help block fake websites and emails containing malicious content.
• For businesses, it is important to not authorize payments solely based on a phone call or video call. Consider using keywords or internal codes as an additional verification method.
• Continuous training is essential: being trained to recognize the warning signs of deepfakes and scams is another key practice.
• Take advantage of the tools currently available to detect deepfakes and combat misinformation.

ESET invites you to learn more about cybersecurity by visiting: https://www.welivesecurity.com/es/.

For additional useful preventative information, visit ESET’s website in Venezuela: https://www.eset.com/ve/, and follow them on social media @eset_ve. Also on Instagram (@esetla) and Facebook (ESET).

Information and images courtesy of ESET and Comstat Rowland

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The first major cycle of Bancamiga conferences for entrepreneurs in the city of Maracaibo, “The Entrepreneur’s Journey”, was held with record attendance. Accompanied by experts in different areas, more than 450 people had access to key information from the moment the business idea is conceived, until it becomes a sustainable productive unit in the Venezuelan market.

Bancamiga held this forum “The Entrepreneur’s Journey” in the capital of Zulia to maximize the impact of its social commitment in the west of the country and expand the range of action of its business development program throughout the national territory with face-to-face or online activities. The event was attended by Maryuri Bargiela, President of the National Entrepreneurship Fund.

“For us, the training of entrepreneurs and small business owners is essential because it contributes to the business initiatives of Venezuelans being able to sustain themselves and become a way of life, boosting the local economy, the social and productive development of the country,” said José Simón Elarba, President of the Board of Directors of Bancamiga.

Bancamiga and this high-altitude training

As in the phases of a flight, entrepreneurs from the Zulia region had access to elements to overcome challenges and take the path to achieve success in their businesses. The takeoff was with Mauricio Parilli, director of the civil association Aprendo y Emprendo, who spoke about fundamental aspects of the ideation and innovation process.

The consultant and organizational coach Eugenio Pérez Toledano addressed the participants on strategic vision, leadership and teamwork. As the trip continued at cruising speed, the digital business consultant Joco González spoke about agility, resilience, visibility and the impact that ventures must have to be sustainable.

For the descent and landing, the economist and motivational speaker Maickel Melamed inspired the attendees with his optimism and sowed hope in that ideal destination that people want to reach with their business initiatives.

The training day ended with the surprise presentation of the young people of the Venezuelan Robotics Team, the pride of the state of Zulia and all of Venezuela, who won the gold medal at the First Global Challenge held in Singapore in 2023 and the silver medal at the most recent edition of the competition held in Greece.

With their intervention, the young people from Zulia were filled with applause for sharing their experience to overcome challenges and leave the name of the country at the top.

Commitment to the country and promotion of business development in western Venezuela

Since 2022, Bancamiga has trained more than 3,000 entrepreneurs in more than 100 activities, through cooperation with public, private institutions and multilateral entities.

In the first half of this year, Bancamiga continued to hold in-person forums in communities in Greater Caracas, began a cycle of online forums with new topics, and has now begun holding in-person forums in the interior of the country.

With reference information and images from Bancamiga Banco Universal

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Bancamiga carried out “The Entrepreneur’s Journey”, an innovative business development forum in which people with business initiatives had access to useful elements to overcome challenges and walk the path to achieve success. In addition, a group of microentrepreneurs received financing to promote their ventures.

In this forum, hundreds of people filled the José Félix Ribas Room of the Teresa Carreño Theater, and lived a unique training experience in which topics such as ideation, innovation, leadership, vision, teamwork, collaboration, resilience, visibility and impact were addressed. . As well as sustainability and intelligent optimism.

For José Simón Elarba, president of the Board of Directors of Bancamiga, “The Entrepreneur’s Journey was designed as a business strengthening proposal for those seeking to grow and find solutions to the challenges they constantly have to overcome. Because our purpose is to continue accompanying Venezuelans with training options for their development.”

Based on conferences by experts in different areas, “The Entrepreneur’s Journey” allowed the public to travel the path taken from the moment the business idea is conceived, until it becomes a decent means of living for people. that drive it and a sustainable value offer for the Venezuelan market.

The event featured interventions by Claudia Valladares, co-founder and President of the Impact Hub Caracas; Verónica Ruiz del Vizo, businesswoman and digital strategist; Isa Bermúdez, brand strategist and international speaker, together with journalist Eduardo Rodríguez Giolitti as motivational author and Bancamiga’s ambassador, Amanda Dudamel, as moderator.

The surprise of the day was the participation of the Venezuelan robotics team that won the First Global Challenge, held in Singapore, in 2023. Accompanied by the robot Kashi, the team of young Zulians excited and inspired the attendees with testimonies that show that the Preparation, training, motivation and the desire to achieve the goal is key to succeeding and achieving the objectives.

By carrying out this activity, Bancamiga continues to reaffirm its social commitment to the economic development of the country and its support for Venezuelan entrepreneurs, people with business ideas, small and medium-sized entrepreneurs.

With more than 3,000 people trained, Bancamiga’s entrepreneur training program is the only initiative that offers open and free spaces for training Venezuelans.

The financial institution has provided more than 1,500 loans to entrepreneurs during the last year.

Video

We invite you to listen and watch the following in-person and informative video coverage:

Audiovisual production: Ida Febres and Jesús Ramírez / Grupo de Comunicación Digital EL SUMARIO

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Bancamiga successfully held the second virtual forum “Clicks to customers: convert your digital presence into profits”, given by Isa Bermúdez, prominent brand strategist and CEO of the Impacters Group. More than 90 entrepreneurs from different parts of the national territory connected to the activity, dedicated to the keys to promoting fledgling businesses from the interactions they can obtain on the Internet.

This online training space is part of the bank’s training program for entrepreneurs, with the purpose of promoting the business growth of all Venezuelans who have business initiatives, as well as micro and small entrepreneurs who contribute to the sustainable development of the country, explained Milagro González, Director of Social Responsibility at Bancamiga Banco Universal.

Take advantage of tools

The forum with Isa Bermúdez aimed to support entrepreneurs who seek to enhance their online presence and change their reality, taking advantage of technology and identifying strategies to increase business profits.

“We address very interesting topics, such as discovering your talents, monetizing what makes you unique, understanding how to diversify your income, knowing all those digital channels and which ones work for business, how to connect with that ideal client and how to sell more to them. The truth was that it was a particular experience where the participants came away with a lot of knowledge,” said Bermúdez.

Grateful with Bancamiga

The participants celebrated being able to participate in the meeting, gain information, clarify their doubts and receive advice regarding the specific needs of their businesses.

Willian Torrealba expressed his gratitude for having addressed “such important issues for entrepreneurs” in the forum.

“Our bank for business is Bancamiga, an excellent and unique bank. We have already participated in two forums,” said Marihen Colina.

Liz González said: “Thank you very much for the excellent presentation. “Too clear and precise.”

Training for everyone

Bancamiga is committed to strengthening the entrepreneurial capabilities of Venezuelans, through alternative training spaces that have benefited more than 3,000 entrepreneurs.

Milagro González pointed out that the activities to strengthen and provide tools to people with business initiatives, micro and small entrepreneurs will continue to be carried out every month. “Follow Bancamiga on your networks, where we announce all our initiatives to support entrepreneurs,” he said.

With information and reference images provided by Bancamiga

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The consultant, expert in business and digital transformation of companies, Joco González, gave Bancamiga’s first virtual forum, in which he shared valuable content to find innovative and efficient solutions that can be applied in the marketing strategies of ventures.

Thus, more than 180 participants were trained with Bancamiga during the virtual forum Digital Revolution: marketing strategies powered by AI for entrepreneurs, taught by González, who is a specialist in digital business, e-commerce and digital transformation of companies, with more than 20 years of experience in the area.

The conference was the first online training of Bancamiga’s business development program, aimed at training people with business initiatives, as well as small entrepreneurs who contribute to the sustainable development of the country.

Joco González began his speech by showing practical examples of the use of artificial intelligence (AI) to support people in their daily tasks. Then it provided valuable content to find innovative and efficient solutions that can be applied in the marketing strategies of the ventures.

“AI is a coming wave. Although it is more than 50 years old, since 2022 it has become something easily accessible to everyone” through “platforms where we interact, chat with it, and it becomes our best ally,” he assured.

Joco González pointed out that people who are afraid of this technology must understand that it is just another tool that can be used and that it should be understood as a virtual assistant for the tasks that are required.

In real time

According to the expert, some of the benefits that entrepreneurs can have in seconds with AI tools are the automation of processes; optimal data analysis; customization of marketing strategies; product and service innovation; improvements in customer experience; have greater precision of market trends and behavior, among others.

In the field of marketing, he highlighted that there are several advances with AI tools that allow personalizing experiences in real time by adapting content, recommendations and specific offers based on customer behavior, preferences and historical data.

González also mentioned that AI allows the automation of repetitive tasks such as sending emails, managing campaigns or publishing on social networks. Other advantages are chatbots and virtual assistants to support business management.

Practical demonstrations

Using live tools and responding to participants’ requests for examples, the facilitator demonstrated the use of AI to create names, profile ideal clients, write texts, strategies or proposals, among multiple other applications.

During the activity, he told the attendees that AI must be very good at specifications. You don’t have to settle for the first answers. You have to be increasingly demanding or specific.

“If we ask for something very ambiguous, the artificial intelligence is going to respond with something very ambiguous, and the worst thing is that we are going to love it and I say that, because in truth, we can get more out of it,” the consultant noted.

González mentioned that in Venezuela you can use some free artificial intelligence platforms such as openai.com (only with VPN), gemini.google.com and copilot.microsoft.com, supplied by Bancamiga.

With information and reference image of Bancamiga

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Bancamiga celebrated International Women’s Day with the forum I am a woman and I undertake, as part of its business development program to motivate attendees about the possibilities of promoting business initiatives in Venezuela, prepare to face the challenges and help them take advantage of the opportunities. opportunities that exist in the market.

The activity took place at the San Miguel Arcángel Parish, in El Cementerio, in Caracas, where the participants had the opportunity to connect and share with a group of facilitators who specified key aspects, opportunities and challenges of the process to develop a venture.

The president of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia, pointed out that this forum is an “example of the bank’s social commitment to a sector of society that requires recognition and support to grow its initiatives. Our purpose is to continue opening opportunities for entrepreneurs who strive to materialize their projects.”

Milagro González, director of Social Responsibility at Bancamiga, indicated that the activity brought together “a group of more than 70 women for training as community entrepreneurs, to join the celebration of International Women’s Day and support the fifth sustainable development goal. of the United Nations (UN), which seeks precisely to achieve gender equality by the year 2030.”

Comprehensive training with the support of Bancamiga

The forum began with the intervention of the General Director of the Association of Women Entrepreneurs of Venezuela, Peggy Rivas, with a presentation entitled Entrepreneurship from being a woman, because “it is essential to open spaces for dialogue and reflection on the experiences, challenges and opportunities that women face in this area.”

For his part, Luis Moreno, specialist in Organizational Development and coach in entrepreneurship and innovation, facilitated the Financing conference: Why and for what?, explaining the importance, as well as the advantages of loans to leverage business initiatives.

To end the day, Oskayda Alvarado, manager of Entrepreneurship and Special Plans at Bancamiga, detailed the bank’s portfolio of products and services specially adapted for people starting a business, with the intention of promoting the diversification and production of goods and services, as well as its incorporation into the economic development of the country.

Special attention for the sector

During her speech, Alvarado highlighted Credimujer, strategically designed to promote economic growth by providing women and entrepreneurs with tools to achieve their goals and make their projects a reality.

Credimujer offers access to loans with a preferential rate of 6 %, payable in 12 months, with the purpose of promoting the development of new business models. In addition, beneficiaries receive financial training and personalized advice.

Lilibeth Figueroa, gastronomic entrepreneur, celebrated Bancamiga’s special products for women with business initiatives: “I feel blessed to have participated in the activity. I hope that we all take advantage of the information in this forum, due to the variety of tools they have given us to continue our endeavors.”

“I loved this day and everything that Bancamiga is doing, giving opportunities to women and also men with their entrepreneurship. I’m just starting, but today I acquired many tools that are going to help me,” said Rocío Chiquito, who leads a modeling venture.

Bancamiga held this forum regarding International Women’s Day, which is commemorated every March 8 to demand women’s rights. This year, the UN called for celebrating this day with the motto “Investing in women, accelerating progress”, because the lack of financing is one of the main obstacles to achieving gender equality.

With information and images provided by Bancamiga

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Bancamiga and the United Nations Development Program (UNDP) in Venezuela renewed their institutional cooperation agreement in their mutual interest in reinforcing the development of business capabilities, as well as improving the management of enterprises, micro, small and medium-sized enterprises Venezuelans, promoting productive units that generate positive economic, social and environmental results.

The memorandum of understanding was signed by Carmelo De Grazia, President of the Board of Directors of Bancamiga Banco Universal and by Magdy Martínez Solimán, Resident Representative a.i. from UNDP Venezuela. Both parties expressed their satisfaction at working to consolidate joint strategies aimed at providing financial and non-financial services to national entrepreneurs and small business owners.

With this second agreement, UNDP Venezuela will continue to support Bancamiga in strengthening its institutional capacities to provide business training and technical assistance services in an innovative way and with sustainable development criteria.

The Resident Representative a.i. of the UNDP, Magdy Martínez Solimán, highlighted that Bancamiga is “the first actor” in the country’s financial and banking sector that has a formal alliance with the multilateral entity with a social objective.

He added that the cooperation agreement between both institutions supports UNDP objectives such as “modernization, innovation, digitalization and incorporation of new technologies, value chaining, supplier development and everything that means modernizing the business scheme, so that they are more productive, serve their customers better and create more jobs. “We are getting this right in Venezuela, and Bancamiga is a strategic ally in that process.”

Carmelo De Grazia, President of the bank’s Board of Directors, thanked that the institution was taken into account “for this alliance whose fundamental purpose is the training of entrepreneurs. This is a purpose that we have fulfilled with more than 2,000 entrepreneurs trained during the year 2023, in the training programs shared with UNDP Venezuela and other allies. “We want to continue supporting this objective that contributes to the development of the national productive sector.”

Strategic cooperation between UNDP Venezuela and Bancamiga

In October 2022, both organizations signed their first institutional cooperation alliance. Bancamiga ─ the only UNDP allied bank in Venezuela ─ has successfully executed, together with the multilateral organization, business development initiatives such as the En Marcha Digital methodology, which contributed to the improvement of digital capabilities of 80 small productive units and enterprises in 13 states of the country that participated. in the initiative.

The joint work between Bancamiga and the UNDP reaffirmed the commitment of the parties to boost economic growth and create opportunities for both the commercial and business sectors.

Based on the new cooperation agreement, the institutions will continue to collaborate to implement methodological models developed by UNDP, such as the En Marcha Digital and Ruta del Entrepreneurship programs.

Likewise, they will focus on strengthening the capabilities of entrepreneurs or small business owners, bringing them closer to financing options and jointly developing initiatives to improve the e-commerce opportunities of program participants, among others, concludes an institutional informative statement.

With information and reference images of Bancamiga

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More than 300 people from the Capital District and the state of Miranda attended two forums of Bancamiga’s training program for entrepreneurs, which provides tools and supports participants to explore opportunities to develop sustainable business ideas, says a statement from the financial institution.

These training activities, organized with the support of public and private organizations, seek to strengthen the capabilities of microentrepreneurs and entrepreneurs, ratifying the bank’s social responsibility policy, established by the president of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia, with the purpose of contributing to the economic development of the country.

At both meetings, Bancamiga’s Director of Social Responsibility, Milagro González, welcomed the participants, who were then able to listen to lectures by experts such as Mauricio Parilli, director of Aprendo y Emprendo, who spoke about the maturation and growth of ventures towards sustainability. The innovation coach, Luis Moreno, explained how knowing your customers allows you to increase business development.

Oskayda Alvarado, Entrepreneurship Manager at Bancamiga, presented the financing opportunities and the portfolio of products and services for small entrepreneurs. Likewise, on each day, there were talks dedicated to providing marketing keys and digital channels to boost sales.

Training from Petare to refine the microenterprise

One of the training sessions was held at the César Rengifo Theater, where about 250 Emprender Juntos participants gathered, who exceeded the capacity of this space located in the Historic Center of Petare, said Yoana Díaz Tovar, coordinator of this platform in the Sucre municipality of Miranda state.

“The expectations of this meeting are broad, strengthened by the private bank, which has taken us into account and is making firm alliances with entrepreneurs,” he celebrated.

The representative to the National Assembly for the state of Miranda, Gabriela Chacón, assured that the forum for entrepreneurs “is a luxury, because not all private banks have the intention or insistence to share the joint responsibility of promoting entrepreneurship.”

Bancamiga products and services

At the César Rengifo Theater, the forum participants benefited from an account opening operation to obtain the Mastercard Debit Card, the acquisition of Bancamiga Points of Sale and advice on the services that the bank offers to small business owners.

“Bancamiga is strengthening new entrepreneurs to get ahead in this economic situation. With this help, we can move forward with a business. The attention has been very good. We are very grateful for this opportunity that they give people to express themselves with their knowledge, put it to the test and take advantage of it, and no longer be dependent for having their own work alternative,” said Luis Noriega, gastronomic entrepreneur.

Dayana Ortega, who sells Creole chocolates and sweets, attended the forum to “take advantage of the Bancamiga event to open accounts and acquire products such as points of sale, with the full intention of strengthening our businesses and helping the people to continue undertaking, continue creating and continue believing in our country.”

Entrepreneur movement

The second training day for Bancamiga entrepreneurs took place in the Auditorium of the National Pipeline Institute, in Chuao, which brought together more than 100 representatives of the Manuelita Sáenz Women’s Movement and the Great Transportation Mission.

Eliana Salazar, president of the Manuelita Sáenz Women’s Movement, thanked the organized entrepreneurs for their support, through training “to nourish us, grow and transform us.” Likewise, he described the training day as an example of “integration” of public institutions and private companies.

The forum “has strengthened me a lot, because I had no knowledge in several subjects. This is nourishing me to consolidate my entrepreneurship and formalize it. It is very important to study to undertake. It is very important that the private banking sector supports us,” said Lenis Llamoza, entrepreneur in the gastronomic field.

“This day has been excellent, with a good team of trainers with a lot of information. I took all the tools with me, I didn’t know many points,” said Mary Moreno, who is dedicated to the production and marketing of Greek yogurt.

Mecelenia Ortiz, Training Coordinator of the Manuelita Sáenz Women’s Movement, said that the training activity represents “an important motivation, because the majority of the participants have already worked on their entrepreneurship ideas, they just require tools, knowledge so that they can elevate their production.”

With information from Bancamiga

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Bancamiga, in partnership with the United Nations Development Program (UNDP), keeps the application process open for the second cohort of En Marcha Digital, a free online accompaniment methodology to help small businesses adapt to a changing environment, innovating in their business model and boosting their positioning in digital media.

The 10-week program is aimed at people who have small production units from different sectors (manufacturing, trade or services) and who have been operating for at least one year.

En Marcha Digital provides the participants with accompaniment and specialized technical assistance by UNDP-certified consultants, virtual training from home or workplace, access to support materials and a training certificate at the end of the program.

During the training process, the participants focus on driving results and changes in their businesses in the short term, through the definition of strategies and action plans, the management of tools for their digital transformation and the generation of skills to grow their company.

As in the first cohort, the space is limited to 40 participants, who will be selected by a technical team and will be notified in a timely manner.

People interested in participating should take into account that it is essential to have access to the Internet and electronic equipment (smartphone, tablet, computer or laptop), to have availability of at least two hours a week for training processes and consultancies, as well as the real intention to innovate in their business and achieve business adaptation to new technologies.

The application process is simple, all you have to do is fill in the information requested in the form available on the website www.bancamiga.com, which will be open until this Friday, July 28.

Proven success hand in hand with UNDP and Bancamiga

As a socially responsible company, Bancamiga carries out various training programs to strengthen the business skills of Venezuelans. Among these initiatives is En Marcha Digital, in alliance with UNDP in Venezuela, honoring the memorandum of understanding signed between both organizations, whose objective is mutual cooperation to strengthen training initiatives, technical assistance and advice for entrepreneurs and small businessmen in the country.

The first cohort of En Marcha Digital, sponsored by Bancamiga, was carried out successfully between the months of February and April of this year. During this time, 41 participants from 12 states of the country had access and enjoyed the benefits of the program.

The small entrepreneurs who completed the training process experienced the monthly increase in sales and digital maturity of their businesses, established biosafety protocols, as well as gender equality policies and good environmental practices, defined their customer segment and determined their cost structure, as well as sales plans, among other aspects.

Soon, Bancamiga and UNDP in Venezuela will announce the launch of a second business development program, called Ruta del Emprendimiento.

With information from Bancamiga Banco Universal

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When you have a business idea, but you don’t know how or where to start, the key is training to be able to start a business sustainably and add value to the country. For this reason, IESA and Bancamiga present a new cohort of the Emprende Program, which will have 200 scholarships aimed at providing participants with the possibility of validating, from the virtual classroom, their entrepreneurial ideas effectively and moving forward successfully.

For this new edition of the program, the 200 scholarships awarded by Bancamiga are part of its Social Responsibility management aimed at promoting training spaces that allow strengthening the entrepreneurial capacities of Venezuelans.

Bancamiga invites you to apply until June 12

The course lasts eight weeks, the banking institution said in a statement; It is designed so that participants enter the platform at available times, in order to review the content and weekly activities. Those interested have until June 12 to complete the application form at the following link: https://acortar.link/q4gyyD.

This training experience covers a total of 80 academic hours and includes electronic teaching material, a certificate of attendance, as well as the advice of a mentor endorsed by the most important management school in the country. It is essential that participants have a computer, tablets or smartphones with an internet connection to access the virtual classroom.

Professor Edwin Ojeda, coordinator of the Emprende Program and researcher at IESA’s Center for Innovation and Entrepreneurship, assures that “Emprende’s main strength is that it makes entrepreneurs go out into the streets to validate their business ideas. It allows them to build a model and simultaneously validate customer needs.”

For more information about the program, you can check out the website https://www.iesa.edu.ve/cursos-y-programas/cursos/169.

With information from Bancamiga Banco Universal

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