Together with the company Fanatics, LaLiga launched its LaLiga Store platform this Wednesday, where Spanish football fans from all over the world will be able to find more than 500 garments such as shirts, sweatshirts and accessories officially licensed by the competition.

Despite the fact that this e-commerce was born with only eight of the 20 LaLiga EA Sports teams, the offer will be expanded to include the other clubs from that First Division and several from the Second Division (LaLiga Hypermotion), becoming the largest catalog of Spanish football merchandising.

LaLiga Store was created in collaboration with Fanatics, the world leader in online commerce of official sports products, and will cover both digital sales and licensing, product manufacturing and retail sales at events, as well as offering the option of physical opening of official stores.

This is the first collaboration of Fanatics with a European soccer league, applying its Cloud Commerce Platform (CCP) that is already used by more than 900 entities worldwide. Such is the case of Manchester United, Chelsea FC, Paris Saint-Germain, Atlético de Madrid, UEFA, the English Football Federation (FA), the French Football Federation (FFF), the NFL, the NBA, the NHL and Formula 1.

Source: dpa

(Reference image source: Bibesh Manandhar, Unsplash)

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The ecommerce of articles, toys and tickets to sporting events in Spain marked an average decrease of 1.6 % in the first quarter of the year compared to 2021. This represents some 216.3 million euros for a key sector of the economy.

According to the National Commission of Markets and Competition (CNMC), the previous year, the online sales sector of sporting goods experienced a boom. Despite having slowed down during the first quarter of 2022, it continues to represent almost double what was achieved before the pandemic.

The records indicate that from Spain abroad, transactions in this field of electronic commerce reached a value of 97 million euros, which represents 47 % more than last year.

With regard to recreational activities, which has less weight on the total, sales rose 61.9 %, to reach 9.9 million euros; an increase in transactions of 91.4 %.

It is important to highlight that among the sports products with the highest demand and commercialization are clothing such as footwear and shirts, accessories for different disciplines, tickets for events and competitions.

M.Pino

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Source: palco23

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