Apple recently announced its plan to increase profits by up to 10 % for artists who publish their content with spatial audio on Apple Music. This measure aims to encourage the use of this advanced sound technology and attract more users to the platform.

Spatial audio, known for offering a multidimensional and deeper sound experience than conventional stereo audio, achieves this effect by mastering with Dolby Atmos technology. This technique allows you to simulate real sound movements around the listener, adapting to the orientation of your head for a more immersive experience.

Apple, under the leadership of Tim Cook, introduced this technology to Apple Music in June 2021 and is now looking to boost its use. To this end, from January, the company will compensate artists who include spatial audio versions of their songs or content with a higher percentage of profits.

According to 9to5Mac, which agreed to the notification sent to artists by Apple, the increase in profits will depend on the number of spatial audio plays available. Artists who offer all their content in this format will receive a 10% increase in their earnings.

Additionally, Music Business Worldwide reported that Apple will calculate pro rata shares using a factor of 1.1 for spatial audio plays, while conventional plays will continue with a factor of 1. Users will not need to listen to the spatial version for the artist to receive the added benefit.

This incentive seeks to recognize the effort and quality of content creation with Dolby Atmos. However, Apple also emphasized its “zero tolerance” policy toward deceptive or manipulated content, enforcing strict quality control for spatial audio content that does not meet Apple Music standards.

In the notification, Apple shared data on user adoption of spatial audio, noting that more than 90% of Apple Music subscribers have tried listening to a song in this format and that spatial audio playback has tripled in the past two years.

K. Tovar

Source: Music Business World

(Reference image source: Unsplash+)

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Apple has presented this Wednesday its new products from the iPhone and Apple Watch families, and together with them, a new generation of its AirPods Pro wireless headphones that are, according to the company, “the most advanced to date”.

The H2 chip inside has been designed to enhance the overall sound experience. According to Apple, it cancels up to twice as much noise as the first generation AirPods Pro, and to improve isolation, a new extra-small ear cushion is included.

The new headphones have a low-distortion audio transducer and a custom amplifier, to deliver deeper bass and clear sound across a wider frequency range. They also incorporate spatial audio for greater immersion.

The company has incorporated touch controls, so that to play multimedia sound or adjust the volume, you just have to touch or slide your finger up or down on the touch control located on the cylindrical part of the AirPods Pro.

The new AirPods Pro also improve autonomy. Specifically, they offer up to six hours of listening with active noise cancellation, and up to 30 in total with the charging case. They are compatible with the Apple Watch charger, as well as the MagSafe charger, a Qi-compatible charging base or the Lightning cable.

The charging case has been revamped with a sweat- and water-resistant design, and a Korean latch. It can be located with the Precision Search application in case of loss, and it incorporates a speaker to play higher tones, which help to locate it.

The second generation AirPods Pro can be purchased for 299 euros from September 23.

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Source: dpa

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