Xiaomi announced the withdrawal of the surname ‘Mi’, which it currently uses in the names of a large part of its devices from phones to tablets or the Internet of Things, and which will become known as only ‘Xiaomi’.

The Chinese company decided to unify the denomination of its products internationally and in the Chinese market, where its devices were already known only as ‘Xiaomi’ followed by the rest of the name, while in the rest of the world they were called ‘Mi’.

This has been confirmed by a spokesman for the Chinese company, which has ensured that the change in the nomenclature of the products will take effect from the third quarter of this year 2021.

In this way, brand devices such as its current flagship, the Mi 11 smartphone, will become known only as Xiaomi 11, as it is already the case in China. This does not affect other products of the company, such as those belonging to the mid-range Redmi sub-brand.

The company defended that this measure seeks to “unify the global brand presence and close the perception gap between the brand and its products.” He also explained that the changes “could take time to take effect in all regions.”

K. Tovar

Source: Xataka

La entrada Xiaomi removes the surname “Mi” from its devices apareció primero en Bitfinance.

The Chinese brand Xiaomi achieved between April and June of this year a market share of global device shipments of 17%, a figure with which it surpasses Apple, which has achieved 14 %.

The data, offered by the consulting firm Canalys in its report on the global smartphone market during the second quarter of the year, show that the Chinese company is at number two in the ranking for the first time, with a year-on-year growth of 83 %.

Behind is Apple, with a year-on-year growth of 1 %, while Samsung leads the ranking with 19 % of the market and a growth of 15 %.

Xiaomi has gone from “challenger to holder” in the global shipping market, as indicated by Canalys, which identifies the cause of the transformation carried out by the Chinese brand in its business model through initiatives such as the consolidation of channel partners. or more diligent management in the open market.

The analysis firm notes that the new goal of the Chinese brand is to displace Samsung to become the world’s largest supplier. In this sense, the founder, president and CEO of Xiaomi, Lei Jun, highlighted in a letter to his employees that after five years of overcoming in extremely difficult conditions, the capabilities of Xiaomi devices have been significantly improved, paving the way for reach the premium segment and increase its market share.

The manager added that Xiaomi will continually strengthen its core capabilities and consolidate its place as the second largest smartphone brand.

K. Tovar

Source: Xataka Android

La entrada Xiaomi becomes world’s second biggest smartphones seller apareció primero en Bitfinance.