The massive job cuts among the big US technology companies have gained new intensity in the last week, after the announcement of thousands of layoffs by Microsoft and Google, and the communication of the departure of thousands of workers from Amazon, in response to the weakening of activity after the hiring ‘boom’ driven by the pandemic.

In this way, Alphabet, the parent company of Google, has been the last of the big technology companies to announce a massive workforce adjustment by announcing this Friday that it will cut around 12,000 jobs worldwide, a figure close to 6 % of the total. , to address weakening economic conditions.

“We have decided to reduce our workforce by approximately 12,000 positions”, confirmed the CEO of the company, Sundar Pichai, who explained that in the last two years the multinational had undertaken a hiring policy “to match and feed” the spectacular growth experienced in that period. “We hire for a different economic reality than the one we face today,” he acknowledged.

Previously, last Wednesday, it was Microsoft that announced that it will undertake a series of measures in response to macroeconomic conditions, including cutting some 10,000 jobs, slightly less than 5% of its workforce, assuming an extraordinary adverse impact of 1,200 million dollars (1,109 million euros) in its accounts for the second fiscal quarter, which it will announce on January 24.

That same day, according to the US press, the electronic commerce giant Amazon began notifying its departure to the workers affected by a new round of layoffs, which added to the adjustment at the end of last year, will reach 18,000 jobs.

Tech companies suffer as they seek to reduce costs with layoffs

The latest workforce cuts among US technology companies reflect the cooling of the sector, after years of record activity as a result of the boost derived from the containment measures of the Covid-19 and the new consumption habits, in addition to the impact of the evolution of prices and costs.

In this way, in the last stretch of last year several companies in the sector had already announced massive layoffs, such as Meta, owner of Facebook, Whatsapp and Instagram, which reported a cut of 11,000 jobs last November, around 13 % of your overall workforce.

Likewise, other multinationals had reported the departure of thousands of workers, including Salesforce, with some 7,000 workers, around 10 % of its workforce; Twitter, around 3,700 jobs; Stripe, about 1,100 workers; Shopify and Snap, around a thousand each; the broker Robinhood, another 1,100 jobs.

Cryptocurrency sector also makes layoffs

On his side, in addition to the crisis in the technology sector, the so-called ‘crypto winter’ as a result of the default of the Three Arrows fund and the bankruptcy of the FTX platform has triggered a domino effect with the declaration of suspension of payments of several entities linked to the crypto assets, as well as blocking withdrawals and layoffs.

In this sense, firms such as Crypto.com have communicated the suspension of half a thousand jobs, while the Coinbase platform will eliminate 950 jobs, after eliminating another 900 last summer.

In turn, Silvergate Capital will carry out a workforce adjustment that will affect 40 % of its employees, which will mean the departure of some 200 people after suffering a massive outflow of deposits in the fourth quarter of 2022.

Source: dpa

(Reference image source: dpa / Europa Press)

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The company Shopify launched Linkpop on the English market, a new free function where users, by clicking on the link published in the biography of the social media accounts of a brand or business, will obtain direct access to the product or service, thereby prevailing trade.

With the Linkpop tool they will be able to access the “purchase links currently available only to Shopify merchants”. The company estimates to launch the Spanish version very soon.

With this feature, both users and content creators have the possibility to host “all their links in one place to contribute to the growth of the brand” and display them as if it were “a showcase, within their own platforms in social media.

The tool will make it easy for users to browse “a merchant’s product selection and buy directly through Linkpop” without having to leave the app. The links to make purchases “are automatically synchronized with the seller’s product catalog, where the product details will be displayed directly on their Linkpop page.”

Advantages of Linkpop for sellers

With the new Shopify feature, merchants will be able to:

• Offer a simple shopping experience. Users will be able to execute payments directly on Linkpop, without having to leave the platform they are browsing on.
• Analytics Tool: Linkpop will also provide merchants with metrics on link clicks and number of visitors.
• Customize Your Page: Sellers have the ability to customize various aspects of their Linkpop page such as background colors, font, profile description, and logo to reflect their brand. Additionally, they can “upload photos that accompany the links to offer their followers a truly personalized experience.”
• Add up to 200 links and checkout links: Merchants, once their account is created, will be able to upload up to 200 links and checkout links to their page, having the freedom to include the different touch points that are most important to their brand, such as a video of YouTube, a purchase link with a new product or any other option.

M. Rodríguez

Source: marketing4ecommerce.net

La entrada Shopify launches new Linkpop feature apareció primero en Bitfinance.

The social network TikTok announced that it will expand its partnership with Shopify to offer its users the ability to directly buy “products proposed by content creators on its platform.”

In the middle of last year TikTok signed a Shopify alliance, where users of this Canadian company could advertise through the social network.

TikToK business activity president Blake Chandlee noted that “sellers will be able to create a mini-boutique on TikTok and include links to products directly in their videos featured on the platform, which has 100 million users only in the United States.”

He also indicated that the company will provide the creation of attractive and interesting content in order to motivate consumers “directly to purchase online.”

The ultimate goal of all social networks is to transform the notoriety and frequency of its users into financial transactions. TikTok took a while to “monetize its content, enter the advertising business last year and now  the online commerce.”

M. Rodríguez

Source: bancaynegocios.com

La entrada TikTok will allow direct purchases apareció primero en Bitfinance.

The online platform Shopify announced that it will shortly begin to integrate the sale of NFT into its e-commerce, as indicated by CEO Harley Finkelstein.

The company, in the words of the businessman, is working on the development of a blockchain tool that will help in the sale of non-fungible tokens.

The announcement was made through Finkelstein’s official Twitter account, where he also revealed that the first tests could be carried out by the NBA’s Chicago Bulls.

Shopify’s integration with NFT should represent a major paradigm shift for the cryptocurrency market, connecting the NFT market with a market with the potential to reach millions of people around the world.

“Before Shopify offered this capability, sellers had to trade through third-party marketplaces, which means they have less control of selling and customer relationships,” said the CEO of the company.

Shopify has a market value of nearly $ 200 billion and is the 57th largest company in the world, behind giants like McDonald’s, Morgan Stanley, Shell and Volkswagen. In April 2021, the company’s CEO also hinted that the giant could join the DeFi ecosystem.

K. Tovar

Source: iProUp

La entrada Shopify will move NFT sales to merchants apareció primero en Bitfinance.

The online shopping platform eBay is in search of new mechanisms to adapt its services to the new times.

One of these new strategies would be the use of cryptocurrencies, taking into account that one of its main allies, Paypal, has been working with that support for a few months.

On the other hand, the platform also used by collectors could apply the use of NFTs, which consists of non-fungible tokens that can be collectible by users.

Those responsible for eBay confirmed those intentions in a statement, adding that they are always observing the most relevant forms of payment and, “although we do not have immediate plans, cryptocurrencies are something we are paying attention to.”

These eBay moves may be due to the growing threat posed by other platforms such as Shopify, which had excellent tax results, while eBay is disappointing and underperforming the market.

K. Tovar

Source: Xataka

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