Online sales during “Black Friday” in the United States reached a staggering $9.8 billion, an increase of 7.5 % compared to the previous year, as reported by the analysis company Adobe Analytics last year. Saturday.

Adobe Analytics, in charge of analyzing data from the online platforms of the country’s main retailers, had already revealed historical figures for the previous shopping day in the United States, Thanksgiving Thursday, when online sales reached 5,600 million dollars, 5.5 % more than in 2022.

During “Black Friday”, the day of greatest consumption in the country, Americans took advantage of discounts on toys and electronic devices. Among the best-selling products through e-commerce were KidKraft play structures, Mini Brands surprises, televisions and smartwatches.

Vivek Pandya, the company’s main analyst, said in a statement that Black Friday “reaffirmed its dominant position” in the holiday season (November-December), thanks to demand driven by lower prices and “even tempting” discounts. for the most cautious consumers.

The technology company Salesforce, in charge of analyzing consumer transactions on the Internet, has published even more optimistic figures, placing online sales for “Black Friday” in the United States at $16.4 billion (9 % more), and globally at 70.9 billion (8 % more).

Sales in physical stores, which remain essential despite the ease of shopping online, have not yet been announced. Most Americans choose to shop in person during these discount days.

For “Cyber Monday”, the most important Internet sales day in the United States, Adobe foresees another record with sales estimated at about $12 billion, which would represent an increase of 6% compared to last year.

K. Tovar

Source: Telemundo51

(Referential image source: Kanchanara, Unsplash)

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Business applications reported growth of the order of 4.1 % for 2020, achieving about 205,000 million euros globally. The information was provided in the report of the International Data Corporation Consultant (IDC).

The document also highlights the benefits that the business applications sector obtained due to the Covid-19 pandemic, since they were forced to develop and increase all their digital capabilities in order to be “resilient” and respond to their clients needs amidst the adversities of the environment.

According to IDC: “Modular and intelligent applications are helping companies to take advantage of data and obtain information to better maneuver so that they can remain resilient and capitalize on changes in these conditions.”

Various companies are entering the business applications market. However, the study shows that the five most important, together, concentrated 22.8 % of the world market in 2020.

The German company SAP ranked first, achieving 7.5 % of the market and revenues in the order of 15.37 billion euros. In the second place is Salesforce, with 4.7 % of the segment and revenues of 11.120 million. The third place is held by Oracle, which has a 3 % market share with 6.1 billion revenue.

The fourth and fifth places are occupied by the US companies Intuit and Microsoft. Intuit, like Ocracle, has a 3 % market with 6,100 million revenues, while the giant Microsoft only has 2.2 % of the market and about 4,500 million.

The future of apps

The consulting company IDC considers that the business applications market will continue to grow in the coming years with an average of 6.7 % approximately, achieving revenue “close to 284,000 million in 2025”. Imagine that the growth will be gradual and will depend on the specific evaluations that organizations make to “their current portfolios and many of them choose to customize these applications”.

Likewise, the consultancy IDC estimates that the “demand for cloud-based business applications will reach a compound annual growth rate of 13.6 % in the next five years, above the general market.”

M. Rodríguez

Source: lainformacion.com

La entrada Business applications market increased by 4.1 % apareció primero en Bitfinance.