The American entertainment company Netflix is ​​analyzing the possibility of offering its users a subscription model with ads in exchange for paying a lower monthly rental price.

The option could possibly be available from next year according to Reed Hastings, co-founder of the streaming platform, who also stated that the company’s followers are clear that “I have always been against the complexity of the advertising and in favor of the simplicity of a subscription”.

Hastings said he prefers to give users choice and will allow “customers who want a lower choice and tolerate ads to get it. It’s something we’ll address over the next year or two.”

In states, other platforms such as Hulu and HBO Max have subscription options at lower prices, but the transmission of series and movies is interrupted by short commercial breaks.

The company has been registering a significant loss of clients that affects the platform’s income and is currently analyzing different options that allow it to increase its finances.

Other factors such as inflation, political uncertainty as a result of the war between Russia and Ukraine, as well as the stoppage of filming as a result of the pandemic are factors that Netflix uses to justify its new policies.

New competitors and the war impacted Netflix

The co-founder of the streaming platform is analyzing modifying its principles and policies after the company lost 200,000 clients during the first quarter of this year, during which time it obtained 1,597 million dollars in profit, a figure much lower than the 1,706 achieved in 2021.

Netflix indicated that the decrease in its users is related to new competitors in the market such as Disney and Apple, and the suspension of its services in Russia as a result of its invasion of Ukraine, which caused the company to lose 700,000 subscribers. That country.

The company explained that if it continued in the Russian market, it would have gained 500,000 new subscribers, although a figure quite far from the 2.5 million new users projected for early 2022.

After the company announced the decrease in users in 10 years, its shares also fell by 28 % in electronic operations in New York.

M. Rodríguez

Source: portafolio.co

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Apple has disabled the option to rent or buy content from its Apple TV streaming content service on televisions running the Google-developed Android TV operating system.

Google announced, last July, that Android TV users could access Apple’s streaming content services from the then new applications, instead of continuing to do so from the website.

However, the latest update of the Apple TV application for Android TV has ended the option to rent or buy movies directly from televisions with this operating system, as confirmed by FlatpanelsHD after analyzing reports from several Reddit users.

“How to watch” is the new Apple button

Apple platforms now in place of ‘Buy’ or ‘Rent’ include a ‘How to watch’ button, which indicates that you can “buy, rent or subscribe to Apple TV on iPhone, iPad and other streaming systems” from Apple.

According to information, this option is also no longer available in other ‘gadgets’, such as the Nvidia Shield multimedia ‘streaming’ device or Google’s Chromecast, to transfer content from mobile terminals to television screens.

This change, on the other hand, has not affected the owners of Roku TV devices, who will be able to continue buying and renting content from the application developed by Apple. Meanwhile, the option to rent or buy series or movies from Apple TV is still available in the previous version of the Android TV applications, so users who have not downloaded the latest version can continue to purchase content.

Those who have already updated the system will continue to have access to the library of previously rented or purchased movies and series.

From FlatpanelsHD they have indicated that the application update has not affected the Apple TV + subscription service, which can still be accessed from the Apple TV application.

Source: dpa

La entrada Apple disables feature to buy Apple TV content apareció primero en Bitfinance.