Meta announced the first redesign of Facebook during the recent Facebook IRL event held in Austin, Texas. The changes seek to offer a more personalized and dynamic experience to win over generation Z.

According to the parent company of the social network, the objective is to attract young users, who search Facebook for interesting content, share audiovisual material, as well as stay up to date on cultural events.

In this sense, Meta’s announcement revolved around the new features that products such as Facebook Dating or Messenger will offer, in addition to new tabs such as Groups or Explore.

The tests being carried out in Austin, New York, Los Angeles, Washington D.C., Chicago, Charlotte, Dallas, Houston, San Francisco and Phoenix allow users to discover local content of interest in a single tab. Thus, “the platform has begun to integrate a new tab called Local” where users can find local information from the Marketplace, Groups and Events sections.

Facebook is also testing a “Weekly and Weekend Summary for Events”, specifically with an agenda of upcoming events that notifies users through notifications with data based on their particular interests.

Another new feature is the Feed, “a new sliding section that highlights the best content on the social network related to your area”. In the “Explore” tab there will be personalized content to explore in depth thanks to the social network’s algorithm, which includes areas such as personal growth, arts, travel, sports, decoration and much more.

Videos, full-screen player and new AI assistant in Groups

Facebook is making progress in conquering the youngest with new features in the audiovisual field. “A new updated Video tab will be introduced soon that will make it easier for people to discover Reels, videos and live streams that interest them.” Also, “full-screen playback of this content will be included.”

In the Groups tab, Facebook will make it easier to answer questions with an AI-based assistant. “If the Group administrator decides to activate this feature, every time a new member enters it, they will be able to open a chat with the Group’s AI and ask the Group questions they have about it and access relevant posts within it.” The tests include selected Groups in the US and Canada.

Facebook Dating and Messenger are also updated

To strengthen Facebook Dating, the network launched Matchmaker, “a tool that allows you to invite up to five friends to choose potential matches for you.”

Regarding Messenger, earlier this year, the Notes feature was introduced in the section to “share how you feel.” With the redesign, you can include music or mentions. On the other hand, the Memories feature is now available to relive and re-share moments posted in the past.

Communities arrive in Messenger

It is a function that allows small and medium-sized communities to be connected through shared interests. Users have the option to create multiple chats according to the topics that the group handles, in order to organize and facilitate conversations within a larger Community. The management and moderation of your community is possible without the need to create a Group on Facebook and grow a community by invitation through the QR code.

Content monetization

A few weeks ago, Facebook introduced its “Imagine” tool that allows users access through the Feed, the Stories composer and the profile page. Earlier, in early 2024, they launched AI-powered Comment Summaries in Public Groups, Pages, and Creators. Precisely to support those who produce content, Facebook is launching a new monetization program that will allow them to expand “the opportunities for them to earn with more content formats. Meta is also planning to test monetization options in Stories in the coming months.”

M.Pino

Source: marketing4ecommerce

(Reference image source: Souvik Banerjee in Unsplash)

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Netflix is ​​testing the redesign of its home page on a preselected group of users, which replaces static tiles with predictive dynamics to improve the user experience.

The study period, according to The Verge, includes several new features “that make the main home of the application less static.” When the remote control is placed on the icons or boxes, they expand, adding dynamism to the process.

To announce this change in the functionality of the Netflix home page, the platform shows “a trailer and more information at the top of the interface when you hover over it.”

This is a redesign that simplifies the presentation, so that all information to the user is presented more prominently.

“Just like today, when you land on a title, a trailer will start playing and below the box, you will find all the information about a title, including its synopsis, the year it was released, the number of episodes and its genre,” they have indicated.

The changes, according to Pat Flemming, senior product manager at Netflix, are aimed at making it easier for users at home to determine if a title is appropriate for them.

Regarding the new menu, this section reduces some of the previous options on the left side, including the Categories, New and Popular and My List tabs, although My Netflix is ​​added.

At the end of the tests, the comments and evaluations of the preselected clients will be analyzed to establish if it is extended to the rest of the users.

M.Pino

Source: digitaltrends

(Reference image source: Venti Views in Unsplash)

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Instagram has announced news in the design of the space dedicated to Reels, where it has introduced tools to facilitate the editing of video and audio clips and which are now available in its version for iOS and Android.

Instagram Reels are short vertical videos to which filters, effects and music can be added, and which users can choose from the device’s media library or record at the time they want to post it.

The company has now announced news in the Reels, implemented in order for users to “express their creativity, connect with their audience and earn a living”, as explained in a blog post.

Among the new features are the ability to find Reels that are trending, classified according to the songs or the audio that they integrate or the ‘hashtags’ that present these videos in vertical format. You will also be able to see how many times that song has been used and the videos in which it has been inserted. Likewise, the social network will allow you to save an audio or theme to use it later.

Another of the outstanding features is the new unified editing experience of Reels, which brings together both video and audio clips and text on the screen, which allows the different resources to be introduced “in a more visual way”, according to the company.

Instagram has commented that this feature is available worldwide, both for users with devices with the iOS operating system and for Android devices. On the other hand, the company has worked on new metrics so that content creators can better understand the performance of their publications: total viewing time and average viewing time, which can be seen from the ‘reels’ themselves, through a shortcut.

The social network has also introduced a notification system that alerts users of new followers who have begun to follow them after viewing their own Reels. Finally, the platform has mentioned Instagram gifts, which allow users to virtually show their gratitude to the creators through the ‘reels’ and which will reach more markets soon, among which are Canada, France, Mexico, New Zealand, Australia and the United Kingdom.

Source: dpa

(Reference image source: Meta, Europa Press)

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Google announced that the new Gmail user interface will be the standard one from this month, thus preventing a temporary return to the previous version, although it offers a series of customization options.

At the beginning of the year, the technology company presented the new design of the Gmail interface, in which other company services such as Spaces, Chat and Meet were also integrated.

In this time, users have been able to keep the original view of Gmail, but from this month, the new interface becomes the standard, being the only one available, as Google announced on its Workspace blog.

This design is accompanied by different customization options, which allow you to include applications, change the background theme or the type of inbox.

The official deployment of this new interface began this week, and it will gradually reach users over the next 15 days.

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Source: dpa

La entrada Gmail officially launches its new interface apareció primero en Bitfinance.