Are phrases like: Buy before it runs out!, limited quantities!, buy at a promotional price! familiar to us? They are part of companies’ marketing strategies to increase their sales by creating a sense of urgency in the consumer.

Psychology defines sense of urgency as the ability of people to respond immediately to crisis situations or limited opportunities. The motivation can be a textile product, food, a service, among others, that brands promote perhaps for a limited time, or at a “unique” price in order to increase sales.

On key dates such as Black Friday, Christmas, Valentine’s Day, it is common for customers to receive multiple emails and personalized messages based on daily searches or preferences in their usual purchases both online and in physical stores.

The idea is to make the most of emotional language to immediately capture the customer’s attention. Companies use phrases such as: “For a limited time only”, “Take advantage of our unique offers”, “Don’t wait for it to run out”, “Limited stock”, “Exclusive launch”, among other strategies to create a sense of urgency in buyers.

The result is that people feel the need to purchase the product or service before it runs out. Of course, advance purchases are also generated, which translates into profits for companies.

M.Pino

With information from international media

(Reference image source: Getty Images for Unsplash+)

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