Amazon plans to incorporate ads into its Prime Video streaming content service, a change expected early next year, following the example of platforms such as Netflix and Disney+.

Subscription plans for services such as Netflix and Disney+ have been expanded with a more economical modality supported by advertising, since it shows advertisements between the playback of their content to reduce the price that users pay.

Netflix introduced a standard ad-supported plan in November last year, removing some of the most viewed titles from its catalogue. Initially it offered a lower playback quality but in April they decided to raise the resolution to 1,080p and include support for two simultaneous broadcasts.

This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. This is expected to be available from November 1 in several countries in Europe and Canada, for about 5.99 euros per month.

This trend of incorporating ads has also caught the attention of Amazon, which plans to launch it in early 2024 on Prime Video, as reported in Variety. It would initially arrive in the United States, the United Kingdom, Germany and Canada and at the end of the year to other countries, including Spain.

The company has explained to this medium that it will show fewer ads than traditional channels and other rival streaming platforms. He has also noted that he has chosen this option to “continue investing in engaging content and continue increasing that investment over a long period of time“.

Source: dpa

(Referential image source: Glenn Carstens-Peters, Unsplash)

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