Google joined the trend of blue badges to indicate that the sender mark of an email in its Gmail service is legitimate, and not an impersonation, with the aim of curbing the spread of spam.

The blue insignia, similar to the one that already exists on social networks such as Twitter or Instagram, will be displayed next to the logo and the name of the brand that sends an email, as long as it is registered in the brand identification system that Google introduced in 2021.

This identification system (BIMI) not only verifies the identity of an organization, but also requires it to use strong authentication, in order to display the brand logo as an avatar in the mail.

“Strong email authentication helps users and email security systems identify and stop spam, and also allows senders to leverage their brand trust,” the company explained on its Workspace blog.

The blue badge will begin to be displayed starting this week for users listed in the BIMI, being available for GoogleWorkspace, legacy G Suite Basic and Business customers, and personal Google accounts.

K. Tovar

Source: Hipertextual

(Reference image source: Stephen Phillips – Hostreviews.co.uk, Unsplash)

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