The Central Bank of the United States (Fed) is addressing, from this Tuesday, July 27, the monetary policy of the nation and where it is expected that they will analyze inflation and the risks that repesents the Delta variant of the coronavirus.

The economic recovery in the US for this year could be seriously impacted by the increase in the Delta variant, which has triggered Covid-19 infections in many regions of the world.

It is estimated that one of the main points of this meeting is the discussion and review of the increase in prices, stronger than expected, registering its highest rate in 13 years.

Another important aspect to be considered by the Fed is inflation, which during June registered 5.4 %, according to the CPI index, a fact that continues to cause great concern, since the trend is expected to extend over several months.

Jerome Powell, the chairman of the Fed, has repeatedly explained that the increase in inflation is “temporary and then inflation will be channeled to lower levels.” Like many economists, Powell estimates that inflation will stabilize in the medium term and the Fed has set a target in the 2 % range.

This policy coincides with the one recommended by the International Monetary Fund (IMF) to central banks: “continue with a monetary policy approach based on figures,” explained Koeva Brooks, deputy director of the IMF at a press conference.

The international institution, which published its updated economic forecasts on Tuesday, recommended that central banks maintain their support for the economies, without trying at this time to counteract the rise in prices with a tightening of their monetary policies.

M. Rodríguez

Source: diariolasamericas.com

La entrada The Federal Reserve kicked off its monetary policy meeting apareció primero en Bitfinance.

The Internet giant will apply, starting in September, a new pilot program that will aim to contain violations of its advertising policies, particularly for recidivist advertisers. Its new system will consist of sending warnings to advertisers who violate its regulations. After three strikes, the company could completely remove the ads.

According to the statement, Google “will issue a first warning and after that up to three strikes for each violation of our policies on dishonest behavior, unapproved substances and dangerous products or services, this policy includes advertisements that promote misleading behavior or products, such as the creation of false documents, piracy services and even spyware, as well as those that are directed to products such as tobacco, drugs or weapons, among other types of content”.

For some years these prohibitions have been active in Google Adsense, but with this new program the system will sanction, in a more decisive way, those who violate them.

One, two, three… out!

The Google Adsense penalty system will first send a warning without penalties to the advertiser and remove the ad that violates the rules.

If the advertiser repeats the breach of the policies, in a period of 90 days, Google Adsense will send the first strike, which contains the temporary suspension of the account for 3 days, during which the ads will not be eligible to be published.

The second strike will be applied to those who repeat a violation of the same policy for which they received the first warning within 90 days. The account will be suspended for 7 days and your ads will not be published.

And the third strike will be granted to those who violate the same policy for which they received the second warning within 90 days after the previous strike. Thus, the account will be definitively suspended.

The company will be very clear with its warnings and each time a strike is issued, the advertiser will receive an email informing them of the violation. Additionally, Google affirms that its advertisers will have the right to appeal any decision regarding non-compliance with its policies.

M. Rodríguez

Source: marketing4ecommerce

La entrada Google will apply new measures to advertisers who violate its policies apareció primero en Bitfinance.