Sony is working on a new advertising format for PlayStation, with which it plans to introduce ads in video games on this console, as a way to monetize free titles or offer rewards to players.

Three people close to the tech company confirmed that the company is testing with industry partners to help advertisers introduce ads through a software developer program.

In principle, Sony plans to encourage developers to continue creating free-to-play games and offer them a new form of monetization.

According to these sources close to the manufacturer, the ads currently only appear in the menu, a similar option to game publishers promoting their own titles on the console’s PlayStatation Store.

In addition, PlayStation includes advertisements and promotional content while streaming content from the console, with services such as Hulu.

K. Tovar

Source: Vandal

La entrada PlayStation could add announcements soon apareció primero en Bitfinance.

The company denied that it is considering the inclusion of NFT projects, after a series of rumors that emerged the last days Blizzard denied that they are working with the non-fungible or NFT Token after some users of the games of this company have received a survey with questions about the interest they would have on this digital element and the “Play to Earn” games.

Title players from Activision Blizzard have received a Survey on the Company, conducted by the British Market Research and Yougov data analysis firm, with questions about products, NFTs and games called “Play to Earn”, which allow you to earn money playing, sometimes crypto assets or NFT elements.

In the survey, players were asked about games or the genres who played most, and for their interest in the introduction of NFTEN Activision Blizzard products, along with other functions such as cross-game or subscription services, such as Collect the VGC specialized media. After finishing it, the survey redirected directly to the digital store of the publisher, Battle.net.

To settle the doubts that this survey has been able to generate among the Activision players, the president of Blizzard Entertainment, Mike Ybarra, has assured that “nobody is doing anything with the NFTs” in a publication on Twitter in response to the news of VGC. However, he has not commented on anything about the survey or its purpose.

K. Tovar.

Source: Dexerto

La entrada Blizzard is not working with NFT apareció primero en Bitfinance.

For Venezuela, 2021 represented a considerable evolution for the management of cryptocurrencies in the economy, thanks to the rise of non-fungible tokens (NFT), “play to earn” games, among others.

According to a study by Chainalysis, the South American country ranks seventh in the 2021 Global Cryptocurrency Adoption Index, thanks in large part to the year’s boom in person-to-person (p2p) commerce.

For Venezuela, 2021 has been a year of considerable change at the microeconomic level, where even more than in 2020, the results of powerful catalysts of change such as Covid-19 were clearly visible.

A notable trend in 2021 was the growing number of people and companies in Venezuela accepting cryptocurrencies as a form of payment to avoid the economic situation and the devaluation of the national currency, the bolivar.

The appearance and adoption of cryptocurrency payment platforms, such as Binance Pay, Reserve or even Valiú, have accelerated the adoption of a more digital economy based on cryptocurrencies without the need for users to have extensive knowledge in the matter.

K. Tovar

Source: Cointelegraph

La entrada P2P commerce boosted the use of cryptocurrencies in Venezuela apareció primero en Bitfinance.

The video game studio Electronic Arts (EA) assessed the impact of the cryptographic format of the NFT in the video game sector and, although it acknowledges that its status is still “very early”, it estimates that “an important part” of the future of the sector is in this technology.

This was stated by the CEO of EA, Andrew Wilson, in statements during the presentation of the latest economic results of the study, for the second quarter of fiscal year 2022, as recorded in the transcript of the meeting.

During the presentation of results, Wilson was asked about new technologies such as non-fungible tokens or “play to earn”, a ‘play to win’ video game model that financially rewards each user who adds value by playing and spending time in gaming ecosystem.

Wilson said that “the conversation about play to earn and NFT is still very, very early”, but that it is a highly debated topic. The executive also acknowledged that there is “a lot of expectation in this regard.”

“I think it will be an important part of the future of our industry”, the CEO of EA went on to affirm, although he estimates that “it is still too early to find out how it will work.”

The executive has also made his own predictions about the future of tokens in video games. “I believe that in the context of the games we create and the live services we offer, collectible digital content is going to play a significant role in our future.”

Source: dpa

La entrada Electronic Arts says NFT will be part of company’s future apareció primero en Bitfinance.