Netflix will stop offering the standard plan without ads, a decision that it already started to implement in some countries in summer for new subscribers, and that it will extend to the rest of users, starting with Canada and the United Kingdom.

The Standard plan with ads already represents 40 percent of all registrations in the markets with advertisers, a figure that supports the company’s intention to eliminate the Standard plan, which has no ads.

The company started to remove the Standard plan in summer, in countries such as the United States, the United Kingdom and Canada, so that new subscribers no longer had it as an option, to choose between the Standard with ads and the Premium.

The next step, as the company explains in the letter to investors on January 23, is to remove the Standard plan in some of the countries with advertisers, starting in Canada and the United Kingdom in the second quarter of this year, and continuing from there.

“We seek to offer a variety of prices and plans to meet a wide variety of needs, which include highly competitive entry prices,” the company said, clarifying that they can ask users to “pay a little more” as they invest and improve the platform “to reflect those improvements.”

Also, it highlighted the success that they believe they have had with the measures against account sharing; functions such as profile change or extra member were, according to the company, “highly demanded” and the payment for sharing has now become the center of their business.

K. Tovar

Source: Semana

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Amazon plans to incorporate ads into its Prime Video streaming content service, a change expected early next year, following the example of platforms such as Netflix and Disney+.

Subscription plans for services such as Netflix and Disney+ have been expanded with a more economical modality supported by advertising, since it shows advertisements between the playback of their content to reduce the price that users pay.

Netflix introduced a standard ad-supported plan in November last year, removing some of the most viewed titles from its catalogue. Initially it offered a lower playback quality but in April they decided to raise the resolution to 1,080p and include support for two simultaneous broadcasts.

This summer, Disney shared its plans to introduce a similar ad-based subscription to its Disney+ platform. This is expected to be available from November 1 in several countries in Europe and Canada, for about 5.99 euros per month.

This trend of incorporating ads has also caught the attention of Amazon, which plans to launch it in early 2024 on Prime Video, as reported in Variety. It would initially arrive in the United States, the United Kingdom, Germany and Canada and at the end of the year to other countries, including Spain.

The company has explained to this medium that it will show fewer ads than traditional channels and other rival streaming platforms. He has also noted that he has chosen this option to “continue investing in engaging content and continue increasing that investment over a long period of time“.

Source: dpa

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La entrada Amazon will also have a subscription with ads on Prime Video apareció primero en Bitfinance.

The cheapest plan with ads offered by the Netflix streaming content platform has exceeded one million users despite its slow start, which is leading this modality to consolidate itself as one of the pillars for the company’s growth.

The company launched its Basic plan with ads in November last year, in exchange for including ads, lowering playback quality, and removing some of the most viewed titles from the catalog.

Netflix sees in this plan one of the pillars for the company’s economic growth, as confirmed to shareholders in January in the document on the financial results for the fourth quarter of 2022.

Then he assured that although it was still early for the announcements, and they had a lot to do, they were satisfied with the first results obtained, after two months of its implementation. Now, it has been known that said subscription had exceeded one million users in the United States.

Specifically, the Basic plan with ads grew more than 500 % in the first month and 50 %. And according to the company, those who access this new plan are mainly new users or those whose subscription has expired.

The potential of the Basic plan with ads is yet to be seen now that the company has begun to dismantle account sharing at Netflix, a decision to which it links paid shared accounts, which are the other pillar it relies on for growth.

Source: dpa

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La entrada Netflix ad-supported plan surpasses one million subscribers apareció primero en Bitfinance.

Netflix reduced the prices of its subscription rates in more than 30 countries, including some in Latin America and others such as Croatia, Slovenia or Bulgaria, in an attempt to maintain its users given the increase in competition with other platforms and the decision-making as end of shared accounts.

The American streaming services company intends to maintain its position as one of the giants in this sector in the face of competition with other platforms such as HBO Max, Amazon Prime Video, Disney+ or Apple TV, among others.

Netflix is making changes to the prices of subscription plans. Specifically, it lowered subscription prices in more than 30 countries, in some cases to 9.99 euros per month for the Premium subscription. These countries span from the Middle East to Africa, Asia and Europe, in addition to some Latin American countries, where prices had already been reduced.

As can be seen on the Netflix plans and prices page, the countries with reduced subscriptions are Croatia, Slovenia, Bulgaria, Yemen, Jordan, Libya, Iran, Kenya, Malaysia, Indonesia, Thailand and the Philippines.

Regarding the countries of Latin America, the platform began to update the reduced prices on February 13 in countries such as Bolivia, Cuba, Venezuela, Nicaragua, El Salvador, Ecuador, Guatemala and Panama, among others.

K. Tovar

Source: CNN Español

(Reference image source: file)

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La entrada Netflix announces price reduction of its plans apareció primero en Bitfinance.

Netflix announced a new subscription plan, the most affordable to date, which for $6.99 per month gives access to movies and series from its catalog on the streaming platform in exchange for showing ads.

The new Basic plan will arrive on November 10 in countries such as Germany, Australia, Brazil, Canada, South Korea, the United States, France, Italy, Japan, Mexico and the United Kingdom.

This new subscription modality gives access to a variety of series and movies on the platform, which can be seen on a wide range of televisions and mobile devices in the home, although with a maximum resolution of 720p/HD.

From Netflix, they detail that in this plan users can expect an average of four or five minutes of ads per hour. At launch, the ads will be 20 seconds long and will be seen at the beginning of series and movies, and during their playback.

On the other hand, and due to licensing restrictions, some movies and series are not available, but the company has confirmed that they are already working on it. It will also not be possible to download content to view offline, but it is possible to change to other plans or cancel at any time.

This plan is accompanied by a series of controls for advertisers, with the aim that they can “reach the right audience” and ensure that the ads displayed “are relevant to consumers.” It also incorporates viewability and traffic validity verification tools alongside DoubleVerify and Integral, which will be available in Q1 2023.

K. Tovar

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Source: El Comercio

La entrada Netflix launched the plans with advertising apareció primero en Bitfinance.

The Venezuela Committee of the World Farmers Organization, together with the Barlovento Cocoa Conglomerate and the National Trade Union Coalition, estimate that cocoa production in the country will gradually increase to 60,000 tons within three years with the planting plan that the country is structured.

According to the information provided by Ricardo Urpino, president of the Venezuelan Committee of the World Cocoa Farmers Organization, the goal is to double production and go from “26,343 tons today to producing about 60,000 tons” in the coming years. in accordance with what is established “in the planting plan in the cocoa-producing states.”

Urpino explained that the current production is “very little for a nation that was the first cocoa producer in the world and they must double to reach their goal.” In addition, he stressed that this increase is equivalent to approximately “15 million dollars, because we are talking about several tons of cocoa that we are going to handle through the organization with the producers.”

Benefits for cocoa farmers

Urpino stated his intention to extend the cocoa planting plan to all the states of the Caribbean country, especially in Miranda, Aragua, Sucre and Zulia, which are the regions where the cocoa fruit is produced. He highlighted that in the Barlovento region, farmers are planting 500,000 plants that, according to the data handled by the committee, represent 454 hectares.

“We have the alliances through the organization to project this great plan to the other states, because the question is, at least, in three years to plant 10 million cocoa plants and increase production.” he indicated

In addition, he emphasized that farmers will receive other benefits such as “primary health care, funeral insurance and other tools so that they feel comfortable and more confident to carry out the work” and can improve their quality of life.

From his perspective, working together with private companies and state agencies will facilitate the development of the planting plan and will provide greater development of the sector in the country, because the greater the production, the greater the personnel for the logistics and operation of the processes. in each company.

M. Rodríguez

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Source: themoneypost.io

La entrada Venezuelan cocoa farmers will increase production to 60,000 tons apareció primero en Bitfinance.

The web portal Podnews published a document that narrates in detail the plans that the main video platform YouTube has to venture into the podcast business and launch a new home page, a youtube.com/podcasts URL and compete with Apple Music or Spotify.

According to the information, YouTube is also thinking about the possibility of “incorporating audio ads, both those sold by Google and those of other sponsors. Revenue from these ads may be shared between the platform and the publishers of the podcasts.”

The document titled “Looking Ahead” is not the first pointer the company has given for breaking into podcasts. Last October, the platform hired an executive with experience in the area who will be in charge of directing efforts in this area. Later, in March 2022, the company offered money to some major podcast creators to record them on video and upload it to the platform.

YouTube methods for podcasts

The document describes YouTube’s plans for podcasts, as well as content monetization strategies. The company plans to offer analytics, particularly for new audio show producers just getting started with content creation on the platform.

In addition, the company is “developing a series of specific metrics and statistics for audio products, with the intention of integrating the data generated by YouTube within the standards established by the podcast industry.”

If the plans continue and YouTube decides to enable a tab dedicated to podcasts on its website, it would not be the first time that the platform has done something similar. In 2015, YouTube launched YouTube Gaming and in 2019 it authorized the Fashion & Beauty tab, and created YouTube Music, as a response to Spotify and Apple Music in terms of music streaming.

M. Rodríguez

Source: marketing4ecommerce.net

La entrada YouTube could enter the podcasts business apareció primero en Bitfinance.