The European Commission analyzes whether Meta fails to comply with the new Digital Markets Law in the region because the company requests payment from subscribers to not receive advertising and the non-tracking of their data.

Since last November, Meta launched a paid subscription to European users. To comply with the requirements of the Digital Markets Law, it would have to offer a free alternative.

According to data on this paid subscription, it is known that “in the computer versions the price of the plan rises to 10 euros per month, while for the app versions on iOS and Android the price rises to 13 euros.”

The European Commission issued a statement highlighting that both Meta options require users to “give consent to the combination of their personal data and do not provide them with a less personalized but equivalent version of Meta social networks.” With this, the company would be violating the DMA in at least 27 countries of the bloc, given that it establishes limits to exercise “your right of free consent for your data to be tracked for advertising purposes.”

The EC has proposed that those users who do not give their consent should have a third alternative that uses less personal data for advertising reception settings.

M.Pino

Source: marketing4ecommerce

(Reference image source: Firmbee.com in Unsplash)

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La entrada The European Commission to sanction Meta for non-compliance with the Digital Markets Law apareció primero en Bitfinance.

Google launched its first paid version, called Chrome Enterprise Premium, which will have AI-powered features and a monthly cost of six dollars per month.

The subscription plan for Chrome, which has shaken the market, could be extended to other products, such as its search engine.

This is a strategy by the technology company towards the “monetization of its services, and could mark the beginning of a new era for its popular web browser.”

Chrome Enterprise Premium makes available to business users, its focus at the moment, “up to four additional functions for safer web browsing, including some based on AI.” New features include automatic malware warnings and data leak prevention.

The company has emphasized that it will continue to offer its browser for free to all users, without altering existing features. On the other hand, “it offers a free plan for companies, called Chrome Enterprise Core, as an alternative to the Premium version.”

In the digital environment, the advanced protection measures against malware, phishing and other web security threats offered by Chrome Enterprise Premium are very useful.

In this version, customers have the option to mark users, domains, and data as high-risk files to enhance the level of protection; perform “security analysis and protect data remotely, even outside the corporate network.”

M.Pino

Source: finanzasdigital

(Reference image source: Greg Bulla in Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Google Enterprise Premium is the paid version of Chrome apareció primero en Bitfinance.