With the aim of positioning itself on the digital stage, Reebok established an alliance with the technology startup Futureverse for the launch of games in the metaverse in 2024, relying on artificial intelligence and blockchain technology.

The company, dedicated to the sports products sector, will make the leap to the metaverse with new games that promise an incomparable digital experience.

In this sense, it was learned that in 2024 they will launch “Reebok Impact”, in alliance with Futureverse, which highlights an “amazing and mind-blowing digital footwear experience”, incorporating “artificial intelligence and digital wearable devices on the blockchain.”

“With this collaboration, the firm seeks to extend its presence to virtual environments and revolutionize fashion in the digital world,” according to the company on its social networks.

The globally recognized brand works on “immersive virtual gaming experiences, in which digital versions of its shoes, in non-fungible token (NFT) formats, have real utility.”

Excited to partner with @futureverse to launch @ReebokImpact in 2024, a mind and heart-bending digital shoe experience that will allow our community and beyond to dive into AI and digital wearables. https://t.co/uH4CgAiYQn

— Reebok (@Reebok) December 7, 2023

M.Pino

Source: morocotacoin

(Reference image source: @decryptmedia, social network X)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Reebok will enter the metaverse with games based on blockchain and AI apareció primero en Bitfinance.