The YouTube video platform introduced a new custom tab called “New to you,” which was in testing since the beginning of the year and as of October 25 is available to all users of the network.

This new “New To You” tab is available, through Andoid Police, on the YouTube home page for mobile devices, web pages and smart TVs.

Generally, the feed on the YouTube home page is made up of the content of the artists, authors and inventors that you normally follow, but with this new tab you can find new content from creators you don’t know.

The goal of “New to you” is to provide visibility to lesser known creators. YouTube notes “that the feature goes beyond the typical content recommendations you receive in your feed and tries to expose you to new content and creators that you haven’t explored.”

The YouTube New to You tab comes to enhance the user experience and the reach of the creators, improving the user experience in getting more accurate recommendations for unknown channels for users. While for creators it is an opportunity to position themselves and reach new users that will allow them to increase their audience.

For all content creators for specific segments, it is very likely that from now on they will begin to appear in the new “New to You” tab of YouTube.

M. Rodríguez

Source: tekcrispy.com

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