On August 2, the new European Union law on artificial intelligence will come into force, with rigorous controls on content generated by this technology, its identification at all times, as well as fines for non-compliance.

Monitoring of all AI-generated content is planned, which must be clearly labeled with visible watermarks, whether image, audio, or video.

Furthermore, the new law will require mandatory transparency; this means that “users must know at all times if they are interacting with a machine (chatbots) and that deepfakes must be identified.”

There are limited exceptions for the technical markup or visual labeling of “texts whose use is evident from the context and journalistic pieces that have undergone human review and editorial responsibility.”

Regarding penalties, the law establishes fines for non-compliance with transparency regulations that can reach 15 million euros or 3 % of the annual global revenue of the company involved.

The affected companies in the sector include OpenAI with ChatGPT, Anthropic with Claude, and Google with Gemini; also, image generators like Midjourney, speech synthesis tools, and other systems that allow the use of AI for creation.

M.Pino

Source: elpais

(Reference image source: Levart_Photographer on Unsplash)

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