Spotify plans to cut 6 % of its workforce this week, according to people familiar with the process.

The move comes after the 66 % plunge in the shares of the Scandinavian company last year, after investor doubts about the platform’s shift to the podcast format.

In this way, the Swedish music streaming company would join other large technology companies that recently announced layoffs such as Amazon, Meta, Microsoft or Alphabet, the parent company of Google.

Among the reasons that explain the crisis in the sector are the increase in inflation and the rise in rates, or the end of the technological boom of entertainment platforms experienced during the pandemic. The Stockholm-based company has some 10,000 employees worldwide, representing 600 layoffs, according to various specialized media.

Notably, last year, the company said it did not plan to lay off anyone. “Over the past few months, we have made a considerable effort to control costs, but it just hasn’t been enough,” Spotify Chief Executive Daniel Ek said in a statement today.

K.Tovar

Source: La Vanguardia

(Reference image source: file)

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Spotify has developed a voice recognition technology to detect a user’s mood, gender, age, or accent in order to offer song suggestions that suit his preferences.

The voice analysis technology is included in a patent granted to Spotify this January, as reported by the BBC. With it, the streaming music platform could recommend songs in a personalized way.

This system would be able to detect factors such as gender, age of the users or accent, as well as their mood (if they are happy, sad, angry or neutral), intonation or rhythm when they speak. It would also take into account social type settings of the user profile, such as being alone, a small group or a party.

“It is common for a streaming media application to include features that offer personalized recommendations to a user,” says the patent seen by BBC News.

But this voice recognition system that the company proposes would prevent users from having to answer multiple questions about their musical preferences.

Source: dpa

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