This Saturday, May 30th, at the iconic Lomas del Sol branch in Caracas, the distribution of over 2,000 Gold and Platinum cards was announced. These cards offer an annual interest rate of 16 % and minimum payments due every 30 days. A 12-month term and no down payment are among its most attractive benefits, announced during a day of meetings with media and influencers.

Yanet Añez, VP of Alliance and Brand Business, stated that for Bancamiga, the alliance with Río Supermarket represents a crucial step in its strategy of expanding banking services and building loyalty through shared brands. It is not just a financial instrument, but a tool that directly supports family budgets, allowing customers to purchase essential goods with greater flexibility, convenience, and exclusive advantages.

“The alliance with Río Supermarket allows us to be closer to the everyday needs of Venezuelans. The issuance of this credit card is a demonstration of mutual trust: we reward the loyalty of those who choose our services and empower them to plan their spending with the backing of a solid institution.”

Operation between Monday, June 1st and Thursday, June 4th

Añez stated that the distribution of approximately 2,000 cards began on Saturday, May 30th, with Gold ($200 and $500) and Platinum ($1,000) cards. She also indicated that Bancamiga will conduct an operation between Monday, June 1st and Thursday, June 4th, at its Río de Lomas del Sol branch, from 10:00 am to 5:00 pm, to open accounts and distribute the cards.

María Eugenia Rios, Marketing and Public Relations Manager, reported that: “At Rio Supermarket, we have always believed that “great goals need great allies.” Our seventh anniversary is a milestone that we wanted to celebrate by giving back something valuable to those who are the heart of our brand: our customers.”

Sponsors of a FUNDANA Children’s Village

Alongside this innovation and positive financial announcement, Rio Supermarket demonstrates that the success of its management model translates into well-being for the communities where it operates. The brand has deployed an unprecedented network of solidarity with the Foundation for Children in Need of Protection (FUNDANA), a strategic alliance that began on February 9, 2026.

Beyond a nationwide donation campaign in all of the chain’s branches, Rio Supermarket has assumed the role of sponsors of a children’s village where approximately 15 children live.

María Eugenia Rios reported that they believe in the compassion of their customers and Venezuelans in general. Therefore, they expect to raise more than $40,000 in donations during 2026 for the social, personal, and educational development of at-risk children at FUNDANA.

In turn, Mónica Gotz, from FUNDANA’s Board of Directors, emphasized: “The contribution of each customer and donor is extremely important. Every little bit helps and contributes to the food, medical care, and private education of at-risk children in Venezuela. They are the future of a better country.”

For more information about these initiatives, users can check the official social media profiles of the brands: @rio_supermarket, @bancamiga, and @fundana_fundacion.

Information and images courtesy of Río Supermarket and Bancamiga Banco Universal

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