The telecommunications and technology company Nokia decided to apply a new strategy for the mobile segment, deciding to “attend to niche markets that use mid-range and low-end mobiles.”

The marketing director of the company HMD Global, the brand’s controlling company, Adam Ferguson, explained that “manufacturing an $800 phone doesn’t make sense to us right now.”

According to Adam Ferguson, the company is not interested in continuing to contest the top-of-the-line niche online, adding that the HMD “doesn’t want to get involved in a massive spec war with others” and chose to symbolize “something very different.”

Nokia focuses on the prepaid market

HMD Global tried to strengthen itself by trying to satisfy all “price ranges, conquer the segment of basic phones.” As well as innovating in high-end mobiles, developing rapid updates and “offering a clean Android One experience”, with the purpose of satisfying the world market while they aspired to reinstall themselves by evoking the brand’s fondness.

In 2019 and 2020, the company registered negative numbers that deepened as a result of the pandemic. However, the increase in sales in mid-range and low-end devices allowed Nokia to improve its revenues and become a profitable company in the last six quarters.

Given the significant success, Nokia will be emphasizing these segments and expects greater success in the results of the strategy when the brand is no longer associated with the high-end market.

From now on, the company is focused on becoming “the brand with the greatest impact in the world of unlocked prepaid mobiles.”

M. Rodríguez

Source: wwwhatsnew.com

La entrada Nokia will focus on medium and low ranges mobiles apareció primero en Bitfinance.

The fifteenth version of the iOS operating system developed by Apple for its iPhone series was launched on September 20.

The iOS 15 update is available for models 6 and up and came loaded with very interesting news presented below:

Portraid Mode in FaceTime

This peculiar function will be very useful in teleconferences because from a “Wide Spectrum” system, using artificial intelligence, the voice can be isolated and improved during calls. It will also make the background of photos more diffuse, making selfies stand out.

Focus mode

It is a new way to personalize the iPhone because it allows you to change icons, widgets, wallpapers. In addition, the “do not disturb” mode allows you to configure different scenarios and each one with its respective notification permissions, which can also be activated and configured automatically.

Share health data

With this software it is possible to share different health indicators, such as heart rate, number of calories lost, stability when walking, hours of sleep and food. All information can be linked to the Apple Watch.

Private Relay

It is like a VPN integrated into the operating system and although it is still in beta phase, it can be used just by downloading the software, without access to information on exclusive pages for each country.

Camera for texts

It is called “Live Text” and consists of using the camera to read texts, it works in different languages, allowing translations to be made and after scanning them, it can be shared in any way.

3D Apple Maps

Some cities and locations will be better represented in 3D on Apple Maps such as New York City or London and will also have “immersive directions” to facilitate the journey.

Optimized Safari

Apple’s search engine will adopt extensions on phones, which will allow plugins to be installed on mobile phones. It will also allow to group the tabs into groups and restore the page through scrolling up and down.

Privacy and permissions

The new update will provide the option to monitor the permissions granted and when detecting that they use the photos or the location of the person without need, the operating system will send a notification and the app can be removed and reported in the App Store.

Improved emojis

Apple emojis will be more inclusive, they will come with different accessibility options and a variety of skin colors. On the other hand, they can be personalized with various expressions and other details.

Entertainment

Through a FaceTime call you can use SharePlay, with which you will have access to watch movies, videos and listen to songs with the person you are talking to. This function is in full development, but the company promises to have it operational in the coming months.

M. Rodríguez

Source: tekcrispy.com

La entrada New iOS 15 brings new and attractive features apareció primero en Bitfinance.

Google decided to equip its mobile phones, Pixel 6, with a chip designed by them, called Tensor, which will have improvements in voice recognition and an important leap in the photographic capabilities of the terminal and will go on sale in October of this year.

Sundar Pichai, CEO of the organization, stressed that the technology giant has been working on the project to develop the chip for four years and is fundamentally based on the years of experience that the company has. “Tensor builds on our two decades of computing experience. And it’s our biggest Pixel innovation to date.”

Pichai highlighted the particularities of the chip based on the “artificial intelligence and machine learning features enabled by the new processor will allow new user experiences. Specifically, improvements are expected in voice recognition and an important leap in the photographic capabilities of the terminal”.

The chip created by the company for its future smartphones also includes other components that will make it more efficient: a processor (CPU), a graphics (GPU) and even the 5G connectivity modem. It will also feature a Titan M2 chip to enhance device security.

New features

The multinational company highlights that the new mobiles, which will be launched on the market in the fall, will have the highest amount of security layers of any phone available on the market. In addition, the Pixel 6 will have two cameras, an ultra wide angle and a wide angle.

While the Pro model will add a telephoto lens of four times. The latter will have a 6.7-inch screen with QHD + resolution and a refresh rate of 120 Hz and the Pixel 6 a 6.4-inch screen with FHC + resolution and a refresh rate of 90 Hz. of the company, Rick Osterloh.

M. Rodríguez

Source: cincodias.elpais.com

La entrada Google will include its own chip in its Pixel 6 apareció primero en Bitfinance.

Adam Mosseri, director of Instagram, reported the change in strategy of the social network, indicating that it will no longer be an app where only photographs are shared, but will focus on four “key areas: Creators, Video, Shopping and Messaging.“

In this new stage, the social network seeks to integrate new ways of interacting through videos, which is why it will expose full-screen videos, immersive, entertaining and giving priority to mobile phones, hoping to become a general entertainment app based on videos and algorithms.

For Mosseri, it is important to evolve according to market demands. “Let’s be honest, right now there is very serious competition. TikTok is so big. YouTube is even bigger,” he said. Therefore, it is necessary for Instagram to evolve and become even bigger.

In addition, the network plans to report some of its news, such as showing users some recommendations on topics. In fact, a few days ago they raised the option to show ‘suggested posts’ in the main feed. As well as the possibility of selecting topics that these contents deal with.

According to what was expressed by the director, people use the search tool to “entertain themselves” and the video is a fundamental element in this search. With these changes, Instagram seeks to consolidate its place as one of the most important social networks in a market that does not stop growing in competitiveness.

From the begining, Instagram has been defined  a platform that allows users to interact through images. An app focused, first, on photography, then on images and with a growing presence of video has become a very important tool for electronic commerce.

M. Rodríguez

Source: genbeta.com

La entrada Instagram wants to be more than a photo sharing app apareció primero en Bitfinance.

NCR, NYDIG, First Citizens Bank and Bay Federal Credit Union signed an agreement that will allow 650 US banks to offer bitcoin purchases to approximately 24 million users through mobile applications.

This is how the largest business payments organization, NCR and the digital asset management firm NYDIG, join forces to capitalize, on the one hand, the demand it is seeing in banks and, on the other hand, the cryptocurrency purchase made from clients accounts to external exchanges.

For the president of digital banking of NRC, Douglas Brown, this partnership will improve their financial relationships. “We strongly believe in the benefits of the crypto ecosystem and strategic application. This agreement will benefit our banking relationships, as demonstrated by NYDIG, all retailers, restaurants and the like.”

Banks will not have to contend with the expensive regulatory requirements inherent in owning cryptocurrency for their clients, because those who decide to make the service available will depend on NYDIG’s custodial services and will be able to offer their clients cryptocurrency trading.

In a first phase of this alliance, clients will be able to buy, sell and exchange bitcoins and other cryptocurrencies from their mobile application and they estimate that once they can obtain them and eventually spend them within their existing accounts, “the rest of the traditional financial institutions would begin to be part of the “direct competition with exchanges.”

In Brown’s opinion, “Banking today means a daily activity or a couple of times a day for people, which is what we usually see. Cryptocurrencies, on the other hand, reach a much higher level of engagement, every hour, much deeper.”

M. Rodríguez

Source: cripto247.com

La entrada US banks will strengthen cryptocurrency trading services apareció primero en Bitfinance.