Ticket prices for the game on this Sunday, September 2, between Inter Miami and Los Angeles FC (LAFC) reached historic levels in Major League Soccer (MLS), according to the online marketplace TickPick.

Tickets have an average price of $690, which is a 527 % increase compared to the average price prior to Leonel Messi’s arrival at Inter Miami, which used to be $110.

With just days to go before the showdown, the cheapest ticket to see Messi against last year’s MLS Cup champions is listed at $785, while the most expensive is closer to $2,000.

What Happens in Messi’s Absence?

When the Argentine star is not on the pitch, ticket prices drop drastically. For example, the most affordable ticket to the next LAFC game sits at $151 per seat, 80% cheaper, according to TickPick.

Brett Goldberg, CEO of TickPick, anticipates a stabilization in the market, although there is a possibility of an increase in demand.

LAFC is one of the most popular teams in MLS today, generating constant demand, Goldberg noted.

However, since Messi’s arrival in MLS, his appearances have consistently raised ticket prices.

When Messi made his regular season debut in mid-August, average prices were 1,000 % higher than usual for a New York Red Bulls game.

This phenomenon has been called “messimania” and it extends beyond the field of play.

Companies Capitalizing on Messi

Apple reports that subscriptions to its soccer streaming package have seen a significant increase since Messi’s joining Inter Miami in July. For its part, Adidas has experienced “truly unprecedented” demand for Messi’s shirt, leading to a backlog of orders through October.

Retailer Soccer.com recently revealed that the eight best-selling jerseys on its website are Messi-related, including his Argentina jersey and Inter Miami jersey.

In fact, the Inter Miami kit has become the top seller of all MLS clubs in every state in the United States except Vermont. Previously, it only led sales in Florida.

Where to Find the Cheapest Tickets?

According to a report by the CBS television network, the Sixt company, specialized in car rental, conducted an investigation that found tickets for less than $200 on StubHub, the official resale site, to watch Inter Miami matches.

According to prices on StubHub, the most affordable ticket to see Messi with Inter Miami on September 16 at Mercedes Benz Stadium sold for $153.

K. Tovar

Source: El Diario

(Reference image source: Zesan H, Unsplash)

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MLS invests in training centers with a strategic partner. The North American soccer league has reached a ten-year agreement with Toca, a company specializing in the promotion of indoor soccer centers. The economic details of the operation are unknown.

With this alliance, which has been articulated through MLS Emerging Ventures, its subsidiary for investments in emerging companies and technologies, the North American league hopes to accelerate the soccer boom in the region when there are four years left to host the next World Cup.

Toca is the largest operator of indoor soccer training centers in North America, with 28 centers already active and several more to open soon, and its offer includes sports practice, but also entertainment spaces and theme restaurants. From this second segment is the Toca Social that opened at The 02 in London, as the first bet outside the United States and Canada.

The result of this expansionist plan is also the entry as an investor of Harry Kane, Tottenham Hotspur striker. The company highlights in a statement that its portfolio “will grow significantly in the next ten years.”

Accelerate the growth of soccer in North America before the 2026 World Cup

“Major League Soccer is delighted to partner with Toca to accelerate the growth of soccer in North America ahead of the 2026 World Cup,” said MLS Commissioner Don Garber. For his part, Yoshi Maruyama, CEO of Toca, added that “this partnership will serve as the foundation for the long-term growth of soccer in North America.”

Founded in 2016, Toca has a board of directors that brings together experts and senior managers from companies from different sectors immersed in the sports industry: from Julie Haddon, director of marketing for the United States Women’s Soccer League (NWSL), to Erik Anderson, former president of Topgolf, to Celeste Burgoyne, president of Lululemon in America.

With information from Puro Vinotinto

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