Bancamiga, through its business development program, held the virtual forum “Starting a Business After 50,” an event aimed at promoting business initiatives for people over 50.

The event, which connected more than 200 participants from across the country, was facilitated by Mauricio Parilli, director of Aprendo y Emprendo.

The main objective of the forum was to continue training Venezuelan entrepreneurs and to raise awareness among participants about the business opportunities available for older adults, dispelling the myth that age is a barrier to entrepreneurship, emphasized Milagro González, Director of Social Responsibility at Bancamiga.

During his presentation, Parilli pointed out that although older people often face employment discrimination due to their age, they represent a market niche with specific consumer needs.

He explained that there is a global trend where older people are no longer seen as a burden, but rather as a generation that consumes, has particular needs, and can be self-employed.

The expert stressed the importance of a mindset shift to understand and capitalize on this segment of the population, which impacts the so-called “silver economy.”

Broad opportunities with Bancamiga

The silver economy, Parilli explained, presents the challenge of developing products and services adapted to the consumption habits and needs of older adults, to improve their quality of life, fostering employment and economic independence.

“The most important thing is to understand the shift in mindset and narrative. The new narrative is called ‘new longevity,’ and it establishes that we are going to have longer life expectancies.  Therefore, we are entering the world of the silver economy, where age barriers are being broken down, and we are starting to have a dynamic population with increasingly significant purchasing power,” he emphasized.

Parilli pointed out that in Venezuela, 19 % of the population is over 55 years old. This segment represents more than five million people who require products and services tailored to their needs. Furthermore, this population is also capable of offering products and services themselves, leveraging their accumulated life experience.

According to the expert, 55 % of older adults feel that companies do not offer products or services specifically for them, and 61 % identify that the areas of health and well-being have the greatest gap in offerings for this segment of the population.

With the virtual forum “Entrepreneurship After 50,” Bancamiga reaffirms its commitment to economic development and social inclusion, offering tools and knowledge that empower Venezuelan entrepreneurs.

(Information and images provided by Bancamiga Banco Universal)

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Bancamiga continues to strengthen its social commitment to Venezuela. In a moving gesture of solidarity and commitment, it visited the Comprehensive Care Center for Children and Adolescents (CAINA) in Gavilán, Miranda state. Accompanied by an enthusiastic group of bank volunteers, they brought joy to the young people participating in this noble initiative of the Missionary Sisters of Mercy.

The day was marked by generosity and affection. Bancamiga, through its Social Responsibility Department, donated food to the Missionary Sisters of Mercy, directly contributing to the nutrition of the community’s children.

But the visit went far beyond a material contribution. Bancamiga volunteers actively participated in CAINA’s routine, sharing moments and gestures with the children in the context of the Children’s Day celebration.

The bank’s employees also supported the center’s daily work, leading recreational activities that brought smiles to faces, serving lunch and snacks, and distributing party favors that sparked enthusiasm.

CAINA, an initiative by and for children

CAINA, located in the rural area of El Hatillo, is a beautiful initiative promoted by the Missionary Sisters of Mercy, which tirelessly dedicates itself to supporting the nutrition of at-risk children and adolescents, facilitating their incorporation into the educational system, and training them in agriculture and other essential skills. Their work is essential to creating a more promising future for these generations in the communities of Gavilán, Turgua, Lomas de Baruta, and Curiepe in Miranda state, as well as in Espino, Guárico state.

“We are moved by the extraordinary work of the Missionary Sisters of Mercy at CAINA. Seeing the joy in these children’s eyes and allowing us to be part of their day to share these moments with them reinforces our social commitment to Venezuela,” said Milagro González, Director of Social Responsibility at Bancamiga.

Bancamiga’s visit to CAINA is a clear example of how joining forces between the private sector and social organizations can generate a positive impact in the most vulnerable communities.

With information and reference image provided by Bancamiga Banco Universal

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With the firm purpose of promoting the country’s economic and social development, Bancamiga successfully held the Forum “Keys to Entrepreneurship in Venezuela” at the San José Obrero Parish in Los Frailes de Catia. Catia, Caracas.

This initiative, part of the bank’s Corporate Social Responsibility program, aimed to provide practical tools and essential knowledge to entrepreneurs and those with business aspirations and ideas in this community in the Sucre parish of Caracas.

The forum focused on addressing key chapters from the “Manual for Entrepreneurs: 10 Key Questions for Starting a Business in Venezuela,” the latest publication from the Bancamiga Publishing Fund. Renowned experts in different fields led the conferences, generating a valuable exchange with attendees.

Mauricio Parilli, director of Aprendo y Emprendo, opened the series of conferences by answering the question, “Can I develop a business aligned with my purpose?” The expert emphasized the importance of passion and a personal connection with the business idea as drivers for long-term success and sustainability.

Next, Edwin Ojeda, certified mentor of the Emprende Network and professor at IESA, shed light on the question, “To whom do I offer what I know how to do?” During his presentation, the professor delved into the importance of market segmentation and the development of the Canvas model.

Martha Lucero, brand advisor and entrepreneur coach, offered those present a set of practical tools to address the challenge of “How do I promote my products and/or services?” She emphasized the need to build a strong brand and utilize effective marketing strategies tailored to the specificities of the Venezuelan market.

The forum was closed by Oskayda Alvarado, Entrepreneurship Manager at Bancamiga Banco Universal, who detailed the various “Financing Opportunities and Product Portfolio” that the financial institution offers entrepreneurs. The bank’s commitment to promoting new business initiatives, offering accessible financial solutions tailored to the needs of each project, was highlighted.

“At Bancamiga, we are convinced of the transformative potential of entrepreneurship in Venezuela. This forum in Los Frailes de Catia demonstrates our commitment to bringing knowledge and tools directly to communities, empowering citizens to realize their ideas and actively contribute to the country’s economic development,” said Milagro González, Director of Social Responsibility at Bancamiga.

Entrepreneurship with knowledge, supported by Bancamiga

Attendees expressed their appreciation for the initiative, highlighting the quality of the presentations and the relevance of the topics covered to the current context.

Carmen Castillo, leader of the @hechoamano_conamorrr venture, acknowledged that it was her “first time participating in an activity like this, and I thought it was fabulous because it provides you with tools and things I didn’t know about. They’re interesting for boosting business.”

“This is excellent and a benefit to the community. I’m leaving with a very clear idea of ​​what entrepreneurship is and how we should work,” said gastronomic entrepreneur Zuleima Chacón.

Leonardo Devia, leader of the @panymerengue venture, expressed his gratitude for the knowledge acquired at the forum, because “the fear of failure, to which we have dedicated our energy, dissipates as the information expands and becomes more concrete. For example, the Canvas allows us to have clarity when offering products and services.”

The “Keys to Entrepreneurship in Venezuela” Forum reaffirms Bancamiga’s role as a socially responsible player, committed to the development of Venezuela and the well-being of its communities.

With information and reference images provided by Bancamiga

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Bancamiga presented a new editorial and multimedia project entitled “Manual for Entrepreneurs. 10 Key Questions for Entrepreneurship in Venezuela,” a tool designed to provide support and guidance to those who want to start or boost their businesses in the country.

The project was created to address the concerns and needs expressed by thousands of Venezuelan entrepreneurs during the forums, seminars, and training workshops organized by Bancamiga nationwide since 2022. The manual compiles the 10 most frequently asked questions by entrepreneurs and offers clear and practical answers from experts in different fields.

A resource for success

“We are proud to share the second title from the Bancamiga Publishing Fund. An innovative proposal that addresses the concerns of entrepreneurs. We are confident that this will be an effective and essential tool for all those who want to develop their business ideas and projects,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga Banco Universal.

The Entrepreneurs Manual is a medium-format, 164-page print edition, combined with digital resources to facilitate learning and the application of knowledge.

Each chapter, dedicated to one of the 10 key questions, has been developed by a specialist in the field and includes a QR code that provides access to available practical tools or resources. Readers can also complement their learning with explanatory videos created by experts, which delve deeper into the topics covered in each section.

Top-notch team

The manual features the collaboration of a distinguished group of professionals with extensive experience in business and academia, including Scampola Aponte and Yoel González, professors at UCAB; Edwin Ojeda, professor at IESA; Tomiris Useche, specialist in sustainable development finance at UNDP Venezuela; and UNDP Venezuela consultants, sociologist Gustavo González and economist Francisco Rodríguez.

Also contributing were Claudia Valladares, president of Impact Hub Caracas; Ana Isabel Hernández, business and brand consultant; Isa Bermúdez, marketing, innovation, and sales strategist; and economist Luis Oliveros, Dean of the Faculty of Economic and Social Sciences at the Metropolitan University.

The common thread running through all the chapters is the story of a couple who have decided to become entrepreneurs and who find solutions to their questions throughout the book, which provides answers to the following questions: How do I start a business if I don’t have money? Can I develop a business aligned with my purpose? and Who do I offer what I know how to do?

The text also answers questions for those who have already made progress with their business ideas, offering advice on promoting products and services, improving business performance, optimizing financial management, learning how to differentiate themselves from the competition, and keeping their venture afloat in challenging environments.

The final chapter of the manual, developed by Bancamiga’s Entrepreneurship and Special Plans Department, headed by Oskayda Alvarado, details the steps to follow to apply for financing and enable startups to grow.

The book was designed by Carolina Arnal and Waleska Belisario of ABV Taller de Diseño, who created a visually appealing and functional presentation.

Presentation of the manual for entrepreneurs

During the presentation and christening of the book, in addition to José Simón Elarba’s remarks, the keynote speeches were given by Maryury Bargiela, President of the National Entrepreneurship Fund; Luis Oliveros, who spoke on behalf of the experts and professionals participating in the project; and Milagro González, Director of Social Responsibility at Bancamiga.

Journalist Ana Virginia Escobar welcomed and provided support at the ceremony. Ariel José Martínez, CEO, and other Bancamiga executives, academic figures, special guests, journalists, and media outlets were present.

Audiovisual coverage

Bancamiga’s Commitment to the Country

With the publication of the Entrepreneurs’ Manual, Bancamiga reaffirms its commitment to developing the entrepreneurial ecosystem in Venezuela, offering alternative training spaces, tools, and resources that contribute to business growth and consolidation.

The “Entrepreneurs’ Manual: 10 Key Questions for Starting a Business in Venezuela” can be downloaded from the website https://www.bancamiga.com/

Direct and in-person media coverage by the Digital Communication Group EL SUMARIO

Audiovisual production: Jesús Ramírez

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In a fresh and innovative format, Bancamiga started this year an audiovisual series that allowed to spread simple stories of great impact in the communities and in the country. The protagonists have in common their fight for a better Venezuela. This Tuesday the stories of a group of Venezuelans reached a new level, with the baptism of the book Historias Repetibles, the first literary work of the Bancamiga Editorial Fund.

The Editorial Fund is a new initiative of the Bancamiga Social Responsibility Department, with the aim of contributing to the preservation and dissemination of cultural heritage, promoting reading and access to knowledge, and fostering collaboration between institutions, researchers, intellectuals and writers of different currents.

Through 12 stories, Historias Repetibles pays tribute to tradition and to those people who have dedicated their lives to natural conservation projects and to preserving culture. Also to those who inspire with their perseverance and boundless passion, whose achievements are passed on from generation to generation, and to those who are able to get up after a tragic life experience.

With each of the stories, readers will learn about the efforts of their protagonists to achieve their dreams. They will learn that in Caracas there are people who are in charge of prolonging the life of toys, that in Mérida an agronomist has been promoting a project for the registration and preservation of mucuchí dogs for 20 years, or that in Nueva Esparta 27 women are in charge of collecting oysters from the mangroves of La Restinga.

These are stories that, despite having a very different context and development, have as protagonists mothers and fathers, workers and housewives who strive from their trenches for the common good. This is what Lilian Gluck and her team of volunteers do, who have managed to recover and recycle 60,000 stuffed animals, toys, educational games and dolls; Edgar Albarrán, at almost 3,000 meters above sea level in the state of Mérida, by creating Mucuchilandia with the aim of rescuing the Mucuchí race, and Érika Fernández and her oyster farmers, heirs to the art of collecting and cultivating the mangrove oyster, who fight on Margarita Island to transmit this tradition to the new generations. And there are many other stories like these.

During the event held at the PB of Cubo Negro, the President of the Board of Directors of Bancamiga Banco Universal, José Simón Elarba, expressed that the quality of the publications and their contribution to the development of the country will allow the Editorial Fund to become “a national and international reference; in addition to promoting the creation of spaces for participation by renowned authors, allies and interest groups for the organization.”

For the first half of next year, the Fund plans to publish the Manual for entrepreneurs; Answers to 10 key questions for entrepreneurship in Venezuela, a project in which experts participate in order to support those who have business initiatives in the country.

Bancamiga: A tribute to every Venezuelan

In the 184 pages of Repeatable Stories, Venezuelans will get to know Belkis García in A New Dimension of Triumph; Lieska Mofi in Guardians of a Plant Temple; Susanne Zielke and Astrid Rudman in The Voice of Clay; Clemente Balladares in Gardeners of the Sea and Julio Carrillo in Joy between Two Worlds.

They will also meet the multi-faceted Petare in the voice of César Fernández, Alexis Montesino and Doris Pereira; Haidy Collin in Venezuela German is spoken; Érika Fernández in Margariteñas, harvesting mangroves; Lilian Gluck and the sixty thousand illusions; Greisly Avendaño and the new realities of wood; Edgar Albarrán in Mucuchíes: Preserving canine pride in Venezuela; and Juan Carlos Rodríguez and his wife Haydeé Rodríguez in Chuwie: The sloth that awakened consciences.

“With this first publication we are demonstrating our work as a socially responsible company, which contributes strongly to the traditional and cultural memory of the country. Historias Repetibles is a tribute to each Venezuelan fighter, the protagonist of each of the stories told here and which represent the thousands of inhabitants of this blessed land of natural and human wealth,” Bancamiga highlights on page 5 of this work filled with photographs by Gustavo Alemán Troconiz and texts by Nahir Márquez.

With this editorial initiative, Bancamiga once again reaffirms its commitment to carry out programs and projects capable of positively transforming society and building a better Venezuela.

With information and reference images provided by Bancamiga Banco Universal

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Bancamiga successfully held the second virtual forum “Clicks to customers: convert your digital presence into profits”, given by Isa Bermúdez, prominent brand strategist and CEO of the Impacters Group. More than 90 entrepreneurs from different parts of the national territory connected to the activity, dedicated to the keys to promoting fledgling businesses from the interactions they can obtain on the Internet.

This online training space is part of the bank’s training program for entrepreneurs, with the purpose of promoting the business growth of all Venezuelans who have business initiatives, as well as micro and small entrepreneurs who contribute to the sustainable development of the country, explained Milagro González, Director of Social Responsibility at Bancamiga Banco Universal.

Take advantage of tools

The forum with Isa Bermúdez aimed to support entrepreneurs who seek to enhance their online presence and change their reality, taking advantage of technology and identifying strategies to increase business profits.

“We address very interesting topics, such as discovering your talents, monetizing what makes you unique, understanding how to diversify your income, knowing all those digital channels and which ones work for business, how to connect with that ideal client and how to sell more to them. The truth was that it was a particular experience where the participants came away with a lot of knowledge,” said Bermúdez.

Grateful with Bancamiga

The participants celebrated being able to participate in the meeting, gain information, clarify their doubts and receive advice regarding the specific needs of their businesses.

Willian Torrealba expressed his gratitude for having addressed “such important issues for entrepreneurs” in the forum.

“Our bank for business is Bancamiga, an excellent and unique bank. We have already participated in two forums,” said Marihen Colina.

Liz González said: “Thank you very much for the excellent presentation. “Too clear and precise.”

Training for everyone

Bancamiga is committed to strengthening the entrepreneurial capabilities of Venezuelans, through alternative training spaces that have benefited more than 3,000 entrepreneurs.

Milagro González pointed out that the activities to strengthen and provide tools to people with business initiatives, micro and small entrepreneurs will continue to be carried out every month. “Follow Bancamiga on your networks, where we announce all our initiatives to support entrepreneurs,” he said.

With information and reference images provided by Bancamiga

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Bancamiga celebrated International Women’s Day with the forum I am a woman and I undertake, as part of its business development program to motivate attendees about the possibilities of promoting business initiatives in Venezuela, prepare to face the challenges and help them take advantage of the opportunities. opportunities that exist in the market.

The activity took place at the San Miguel Arcángel Parish, in El Cementerio, in Caracas, where the participants had the opportunity to connect and share with a group of facilitators who specified key aspects, opportunities and challenges of the process to develop a venture.

The president of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia, pointed out that this forum is an “example of the bank’s social commitment to a sector of society that requires recognition and support to grow its initiatives. Our purpose is to continue opening opportunities for entrepreneurs who strive to materialize their projects.”

Milagro González, director of Social Responsibility at Bancamiga, indicated that the activity brought together “a group of more than 70 women for training as community entrepreneurs, to join the celebration of International Women’s Day and support the fifth sustainable development goal. of the United Nations (UN), which seeks precisely to achieve gender equality by the year 2030.”

Comprehensive training with the support of Bancamiga

The forum began with the intervention of the General Director of the Association of Women Entrepreneurs of Venezuela, Peggy Rivas, with a presentation entitled Entrepreneurship from being a woman, because “it is essential to open spaces for dialogue and reflection on the experiences, challenges and opportunities that women face in this area.”

For his part, Luis Moreno, specialist in Organizational Development and coach in entrepreneurship and innovation, facilitated the Financing conference: Why and for what?, explaining the importance, as well as the advantages of loans to leverage business initiatives.

To end the day, Oskayda Alvarado, manager of Entrepreneurship and Special Plans at Bancamiga, detailed the bank’s portfolio of products and services specially adapted for people starting a business, with the intention of promoting the diversification and production of goods and services, as well as its incorporation into the economic development of the country.

Special attention for the sector

During her speech, Alvarado highlighted Credimujer, strategically designed to promote economic growth by providing women and entrepreneurs with tools to achieve their goals and make their projects a reality.

Credimujer offers access to loans with a preferential rate of 6 %, payable in 12 months, with the purpose of promoting the development of new business models. In addition, beneficiaries receive financial training and personalized advice.

Lilibeth Figueroa, gastronomic entrepreneur, celebrated Bancamiga’s special products for women with business initiatives: “I feel blessed to have participated in the activity. I hope that we all take advantage of the information in this forum, due to the variety of tools they have given us to continue our endeavors.”

“I loved this day and everything that Bancamiga is doing, giving opportunities to women and also men with their entrepreneurship. I’m just starting, but today I acquired many tools that are going to help me,” said Rocío Chiquito, who leads a modeling venture.

Bancamiga held this forum regarding International Women’s Day, which is commemorated every March 8 to demand women’s rights. This year, the UN called for celebrating this day with the motto “Investing in women, accelerating progress”, because the lack of financing is one of the main obstacles to achieving gender equality.

With information and images provided by Bancamiga

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Bancamiga and the Andrés Bello Catholic University (UCAB) signed a framework agreement for an inter-institutional strategic alliance to carry out actions and activities of common interest in different areas, aimed at promoting academic, business and social development. 

The agreement was signed by the president of the Board of Directors of Bancamiga, Carmelo De Grazia and the rector of the UCAB, Arturo Peraza, during an event that took place in the university’s rectorate.

The agreement establishes the lines of collaboration between both institutions for the next five years, to carry out training activities and research projects, facilitate the exchange of enrolled students, academic research and service personnel, as well as promote joint publications.

The president of the Board of Directors of Bancamiga, Carmelo De Grazia, expressed his satisfaction at returning to his alma mater and contributing to the strengthening of the university: “We are going to make important efforts to continue supporting the university, fulfilling the objective of this framework agreement with various activities that we have been discussing.”

“The vision of investment in the country that Bancamiga is having, realizing that the training of human talent is the best way to invest in the country’s solution,” celebrated the rector Arturo Peraza.

Technological support and linkage

The agreement formalized several months of work between the two institutions and provided that after the signing, Bancamiga will deliver an IBM server, Model Power7, with 8 cores, which will be used for student training.

The executive president of IBM Venezuela, Germán Pacheco, was at the event, where he expressed that the “contribution that Bancamiga is making to the development of the country is fundamental” so that the university students have an education for work.

The server will allow students to be linked to the technology developed by IBM, known as System i, which represents more than 90% of the equipment used to support financial institutions.

In this way, young people will be prepared in the short and medium term for the world of work with the necessary skills, explained Roberto Parra, director of Technology and Organizational Management at Bancamiga.

Likewise, Bancamiga will sponsor the eighth Feria del Libro del Oeste de Caracas (FLOC) 2023, which will be held during the last week of November, on the Montalbán campus, where thousands of visitors are expected to attend the literary event.

“Bancamiga is supporting us to open culture to members of the university community, to the citizens of the Capital District who sometimes have few opportunities in this direction,” remarked rector Arturo Peraza.

Joint promotion of entrepreneurship

At the event, the alliance with the Centro de Emprendimiento de la UCAB was also announced for the edition of a manual with key information for Venezuelan entrepreneurs, as part of the training programs for the development of small and medium-sized entrepreneurs carried out by the financial institution.

“This manual will be the first publication of the Bancamiga editorial fund, which we hope to launch in 2024 with the academic support of the UCAB,” announced Milagro González, Director of Social Responsibility.

With information from Bancamiga Banco Universal

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Bancamiga made a donation of medical instruments to strengthen the surgical area of ​​the Domingo Luciani Hospital in Caracas, as part of its social responsibility management committed to the well-being of all Venezuelans.

The contribution consisted of three boxes of surgical instruments, 31 pieces each, made in German stainless steel, which will be used to perform general surgeries. In addition, a specialized instrument kit was awarded to strengthen the bariatric surgery program. These tools will help reinforce the work of medical staff and support their performance during interventions.

The donation, the third this year for the public institution, was delivered by a delegation from Bancamiga led by its executive president, Ariel Martínez, the director of Social Responsibility, Milagro González and the designer and ambassador of the bank, Amanda Dudamel.

This act is “of deep satisfaction for both parties. For the bank, the relationship with the hospital is very important. With this contribution, which will surely be constant, we want to give support, a boost, to this hospital that works so hard,” said the president of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia.

Dr. Maurilina Guzmán, general director of the health center, thanked the delivery of surgical instruments for the nine operating rooms.

“This will help an average of 2,300 patients who undergo surgery monthly at this institution, both adults and pediatrics,” he said.

According to the executive president, Ariel Martínez, the alliance between Bancamiga and the Domingo Luciani Hospital for the donation of medical equipment allows “saving the lives of people who come to the hospital to require health services,” supporting the work carried out by the doctors.

Smiles for everyone

The Bancamiga delegation had the opportunity to tour the hospital facilities, especially the pediatric care areas, where the children received a sweet gift given by Amanda Dudamel that made their stay at the facility happy.

“It has been very beautiful to see first-hand the donation we gave, and to have the doctors directly explain the use that is going to be given to it, the number of patients who are going to benefit, and then to have been able to visit the pediatric floor. , where the children are recovering, to be able to approach them, give them a detail, give them smiles and we end up recharged with energy,” commented the Venezuelan designer.

The alliance with Bancamiga is “demonstrating that teamwork is a sure victory,” added Maurilina Guzmán.

Commitment to Venezuelans

Bancamiga provides its support to the Domingo Luciani Hospital, honoring its social commitment to the country, contributing to programs and institutions that positively impact the environment.

The alliance with this medical institution began in the first half of the year, when the hospital management received a translucent surgical table to provide quality care to 300 patients each month.

Likewise, Bancamiga donated high-tech medical equipment (resectoscope) to increase the effectiveness of surgeries in the urology service, reduce operation and recovery times, as well as complications associated with treatments.

With information from Bancamiga

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More than 300 people from the Capital District and the state of Miranda attended two forums of Bancamiga’s training program for entrepreneurs, which provides tools and supports participants to explore opportunities to develop sustainable business ideas, says a statement from the financial institution.

These training activities, organized with the support of public and private organizations, seek to strengthen the capabilities of microentrepreneurs and entrepreneurs, ratifying the bank’s social responsibility policy, established by the president of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia, with the purpose of contributing to the economic development of the country.

At both meetings, Bancamiga’s Director of Social Responsibility, Milagro González, welcomed the participants, who were then able to listen to lectures by experts such as Mauricio Parilli, director of Aprendo y Emprendo, who spoke about the maturation and growth of ventures towards sustainability. The innovation coach, Luis Moreno, explained how knowing your customers allows you to increase business development.

Oskayda Alvarado, Entrepreneurship Manager at Bancamiga, presented the financing opportunities and the portfolio of products and services for small entrepreneurs. Likewise, on each day, there were talks dedicated to providing marketing keys and digital channels to boost sales.

Training from Petare to refine the microenterprise

One of the training sessions was held at the César Rengifo Theater, where about 250 Emprender Juntos participants gathered, who exceeded the capacity of this space located in the Historic Center of Petare, said Yoana Díaz Tovar, coordinator of this platform in the Sucre municipality of Miranda state.

“The expectations of this meeting are broad, strengthened by the private bank, which has taken us into account and is making firm alliances with entrepreneurs,” he celebrated.

The representative to the National Assembly for the state of Miranda, Gabriela Chacón, assured that the forum for entrepreneurs “is a luxury, because not all private banks have the intention or insistence to share the joint responsibility of promoting entrepreneurship.”

Bancamiga products and services

At the César Rengifo Theater, the forum participants benefited from an account opening operation to obtain the Mastercard Debit Card, the acquisition of Bancamiga Points of Sale and advice on the services that the bank offers to small business owners.

“Bancamiga is strengthening new entrepreneurs to get ahead in this economic situation. With this help, we can move forward with a business. The attention has been very good. We are very grateful for this opportunity that they give people to express themselves with their knowledge, put it to the test and take advantage of it, and no longer be dependent for having their own work alternative,” said Luis Noriega, gastronomic entrepreneur.

Dayana Ortega, who sells Creole chocolates and sweets, attended the forum to “take advantage of the Bancamiga event to open accounts and acquire products such as points of sale, with the full intention of strengthening our businesses and helping the people to continue undertaking, continue creating and continue believing in our country.”

Entrepreneur movement

The second training day for Bancamiga entrepreneurs took place in the Auditorium of the National Pipeline Institute, in Chuao, which brought together more than 100 representatives of the Manuelita Sáenz Women’s Movement and the Great Transportation Mission.

Eliana Salazar, president of the Manuelita Sáenz Women’s Movement, thanked the organized entrepreneurs for their support, through training “to nourish us, grow and transform us.” Likewise, he described the training day as an example of “integration” of public institutions and private companies.

The forum “has strengthened me a lot, because I had no knowledge in several subjects. This is nourishing me to consolidate my entrepreneurship and formalize it. It is very important to study to undertake. It is very important that the private banking sector supports us,” said Lenis Llamoza, entrepreneur in the gastronomic field.

“This day has been excellent, with a good team of trainers with a lot of information. I took all the tools with me, I didn’t know many points,” said Mary Moreno, who is dedicated to the production and marketing of Greek yogurt.

Mecelenia Ortiz, Training Coordinator of the Manuelita Sáenz Women’s Movement, said that the training activity represents “an important motivation, because the majority of the participants have already worked on their entrepreneurship ideas, they just require tools, knowledge so that they can elevate their production.”

With information from Bancamiga

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La entrada More than 300 entrepreneurs were trained with Bancamiga apareció primero en Bitfinance.