The Mercado Libre company announced the launch for Mercado Pago customers in Brazil of its Meli Dólar cryptocurrency that acts as a stablecoin and its peg is anchored to the US dollar.

With this launch, clients in Brazil have the opportunity to buy and sell the Meli Dollar stablecoin and enjoy a new financial option, according to Forbes.

“In this first phase, Mercado Libre Brazil customers will be able to buy and sell Meli Dólar through the Mercado Pago app, allowing them to protect themselves from exchange rate fluctuations in an accessible and reliable way.”

Mercado Pago has indicated that they will not charge commissions for purchase and sale operations, “allowing the acquisition of Meli Dólar using the real balance of the user’s Mercado Pago account.”

As explained by André Chaves, SVP of Mercado Pago and responsible for the operation in Brazil, the Meli Dólar stablecoin joins “the offer as a more open Mercado Pago solution”, with the unique capacity to scale financial products and services for everyone.

The Mercado Libre initiative was launched in partnership with the crypto platform Ripio, one of the largest in Latin America. On the other hand, it was learned that the Meli Dólar stablecoin is issued by Meli Uruguay, a company of the Mercado Libre group.

Sebastián Serrano, CEO and co-founder of Ripio, has highlighted the key role of the platform in “guaranteeing the security and efficiency of this stable currency, strengthening user trust in the digital environment.”

M.Pino

Source: americaeconomia

(Reference image source: Desert Morocco Adventure in Unsplash)

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La entrada Mercado Libre launches stablecoin for Mercado Pago users in Brazil apareció primero en Bitfinance.

Argentines have a new Mercado Libre offer to watch movies for free, although with advertising included. This is Mercado Play, a streaming service to compete with Amazon and Netflix.

The official launch is scheduled for next week; for the moment, the introduction to the market is silent. The truth is that Mercado Play will offer Disney+ and Paramount movies and series to subscribers.

“In principle, the service will be available exclusively for Argentina, and it is expected that it will later expand to other countries in the region such as Brazil, Mexico, Chile, Colombia, Uruguay, Peru and Ecuador,” they have indicated from Mercado Libre.

The platform has incorporated age filters: 12, 14, 16, 18 years of age and adults. Customers will have the option to select dubbing in English, Portuguese and Spanish or add subtitles. Of course, to enjoy this new offer, those interested must be subscribed to level 6 of Mercado Libre, with a current cost of 1,000 pesos. “It will offer all Disney+ titles free of charge and Paramount+ and HBO titles at a 30% discount.”

M.Pino

Source: iProup

(Reference image source: Glenn Carstens-Peters, Unsplash)

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La entrada Mercado Libre launches streaming service in Argentina apareció primero en Bitfinance.

The positive experiences of a high percentage of content creators on TikTok have become a trend to go viral on the networks. This phenomenon drives other companies, such as Mercado Libre, to launch new functions of this style and generate profits.

Mercado Libre is constantly reinventing itself, seeking to adapt to the new phenomena of electronic commerce. The new feature of the application includes a section of short videos about the products that are for sale in the market.

Currently, the bet is oriented to the new trends that dominate electronic commerce and generate juicy profits. Content creation is the main way to achieve this on social networks.

In the style of TikTok, the videos in the new section of the Mercado Libre app allow users to enter the “live commerce”, with a predetermined schedule. The specifications to record the videos is that they be made in vertical format, have a duration of one minute, in addition to being oriented to a single product.

M.Pino

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Source: iproup

La entrada Mercado Libre launches TikTok-style content creation feature apareció primero en Bitfinance.

Electronic commerce in Latin America tripled its activity during 2020 and in Venezuela its growth was “close to 2,000 %, that is, it increased its activity 20 times“, as confirmed by the figures published by the Venezuelan Chamber of Electronic Commerce, Cavecom.

For its part, social networks registered a growth of followers equivalent to 17 % during the pandemic, which means that 2 million people joined the networks, with Facebook occupying the first place, according to the figures published by Ecoem, which showed the increase in socialization 2.0 of Venezuelans in the context of the Covid-19 pandemic.

These data powerfully attract attention due to the multiple existing limitations in the territory to access the Internet. According to statistical information from Speedtest.net, a company that gathers measurements of Internet speeds throughout the world, “Venezuela has the slowest connection in Latin America, with an average speed, between fixed and mobile connection, of 11.57 megabytes per second.”

However, this phenomenon is not having a negative impact on the rise of electronic commerce in the country, since “72 % of the population has access to the Internet, and even a higher proportion of connections in use for each active connection, that is, more than 22 million active mobile connections despite mobile internet being, on average, much slower than fixed connections. ” In 2020, 80 % of online purchases were made through a mobile device.

Mercado Libre leads the sector

More than 20 years ago Mercado Libre began the construction of a secure shopping ecosystem and has managed to democratize and educate users about electronic commerce through a digital platform. With the pandemic it has become the showcase for 254 thousand sellers, who have marketed more than 2 million products with “661 thousand buyers”, obtaining more than 58 million visits per month, which places it in the top 10 of the most visited pages in the country.

William Caballero, general manager of Mercado Libre Venezuela, said: “We have promoted the growth of all types of companies, bringing them advise throughout their careers and helping them to consolidate their business and improve their sales. Some sellers have even started on our portal and later opened physical stores”.

M. Rodríguez

Source: eluniversal.com

La entrada Venezuela increased electronic commerce by 2,000 % apareció primero en Bitfinance.

The website for the purchase, sale and rental of real estate TuInmueble.com and the main electronic commerce platform in Venezuela Mercado Libre will merge in one single platform, starting in July, with the aim of optimizing and updating real estate publications in the country.

With the integration of both portals, it is estimated that monthly visits will increase to about 1.6 million, maintaining its leadership. Fact that implies some technological improvements of the product, which will allow to provide the user with a better browsing experience.

With the shutdown of the TuInmueble.com portal, a much more sublime experience in the real estate branch begins for users, who will be able to access the Real Estate section from the Mercado Libre platform, in the menu,

The integration will allow you to enjoy all the options of the real estate sector, having the possibility of selling, buying or renting a property. You can also hire services or purchase products that allow you to transform your space and make it that ideal place.

In addition, Mercado Libre technology will allow to improve the user experience, through the activation of products such as featured publications, Official Stores and Showrooms, where exhibitions of the different properties will be achieved in an original and striking way.

M. Rodríguez

Source: bancaynegocios.com

La entrada TuInmueble.com will merge in a single platform with Mercado Libre apareció primero en Bitfinance.

The most popular e-commerce platform in Latin America, Mercado Libre, announced its investment in bitcoin, as reported by the company through a report filed with the United States Securities and Exchange Commission (SEC).

The initiative makes the company the first of its kind in the Latin American region to add cryptocurrencies to its balance sheet. This progress generated in the first quarter of this year mean a great profit for the company.

According to the report, “as part of our treasury strategy, this quarter we purchased USD $ 7.8 million in bitcoins, a digital asset that we are disclosing within our indefinite-lived intangible assets.”

Among the dividends obtained, the e-commerce giant reported net incomes of USD 1,400 million and a year-on-year increase of 111.4 % in dollars. Regarding users traffic, the platform experienced growth in metrics of 61.6 % and for items sold 110.2 %.“

Our strong quarterly performance illustrates our commitment to executing our long-term strategic priorities as we remain focused on our purpose of democratizing access to trade and money in Latin America, recognizing the important economic role we play in the countries where we operate.”

K. Villarroel

Source: diariobitcoin

La entrada Mercado Libre adds cryptocurrencies to its balance sheet apareció primero en Bitfinance.

Marcos Galperin, founder of the electronic commerce company Mercado Libre, assures that bitcoin has turned out to be the “better store of value than gold”. This was announced by the Argentine billionaire after a query made by Twitter users who asked him if he had bitcoin.

However, he added that even when cryptocurrencies have taken a position in the market, he does not believe that they will replace fiat currency, due to what he calls the high “cost of energy required to process his transfers.”

Galperin, who has an equity valued at USD 7.7 billion, according to Bitcoin.com, is betting on “quantum computing” as an alternative to solve the challenge of high energy costs that in his opinion he considers affects the bitcoin network.

Bitcoiners in opposition

Faced with this assertion, responses were generated from many bitcoin users, such as Martín Morando, who explained that Galperin’s mining understanding may not be so accurate. “The energy cost is not a problem, it is part of the package! In addition, most of the energy used is renewable.”

On the other hand, other users like Mathías Walkoski, assured that quantum computing “could cause the cryptographic keys of BTC to be hacked.”

K. Villarroel

Source: diariobitcoin

La entrada Mercado Libre founder qualifies bitcoin as the best store of value apareció primero en Bitfinance.