The sustained increase in the price of goods and services has led Venezuelans to allocate their savings to consumption. This was indicated last week by Alexander Cabrera, partner and commercial director of Atenas Grupo Consultor.

The executive highlighted that in 2025, “the mass consumption market in Venezuela experienced an 8.4 % growth in units, which means that 9 % more units were sold compared to 2024.”

According to Cabrera, 87 % of households began using their savings to cover consumption expenses. Regarding this, he added that “in terms of prices, it’s a market that experienced growth of around 29 %, and despite this, there was an increase in units sold.”

In 2025, average consumption was 17.7 million units per week, and so far in 2026, it’s estimated at 19 million units per week.

However, Cabrera cautioned that the observed increase in consumption “not only reflects an improved economy, but also a shift in consumer mindset, with people now willing to spend more despite the prices.”

M.Pino

Source: bancaynegocios

(Reference image source: Sincerely Media on Unsplash)

Follow our news on Google! For current, interesting, and accurate information, click here to see all the content on Bitfinance.news. You can also find us on X/Twitter and Instagram 

La entrada Venezuela’s mass consumption market grew 8.4 % in units during 2025 apareció primero en Bitfinance.

During the year 2021, Venezuela registered a slight increase in its economy that could be maintained and increased by approximately 5% by the end of 2022, as long as the government authorities maintain the fiscal and monetary discipline that began in the last months of last year, from according to the recommendations made by some analysts.

Among those recommendations so that Venezuelans can protect their income and improve the economic crisis, the following stand out:

Seize opportunities

For the economist Henkel García, director of the econometric consultancy, Venezuelans must think about how to generate income by 2022. economic openness and better conditions can generate opportunities that must be taken advantage of, as much as possible, understanding that in 2022 still a difficult environment will present itself. In “an environment where those opportunities will be better for one group than for another. You have to make the most of them, generate income and try to increase the insufficient income you have today” he pointed out.

For his part, the economist and political advisor Miguel Velarde pointed out that an alternative for citizens to face the crisis is to continue safeguarding the value of their income and their foreign currency possessions, he also considers that in a new post-pandemic reality, Venezuelans have to evaluate other alternatives and not only protect their wealth, but also generate wealth in a different way.

Study and work online

Technological development and the pandemic have allowed people to connect in real time, accelerating the process of changes globally, which is why Venezuelans can take advantage of new technologies and connectivity to do jobs in their professions, if possible, from Venezuela to other parts of the world, where they can access payments in currencies other than Venezuelan or access courses and education in general.

Velarde considers it important to train with courses and other opportunities offered by the Internet, sometimes they are free, to advance and expand knowledge that will allow generating wealth. “I believe that Venezuelans are still going through such a complex economic crisis. They have to take advantage of the opportunities that the new normal is providing to make the most of this,” he stated.

Invest in consumer goods and services sectors

Ángel Alvarado, a member of the Venezuelan Finance Observatory, said that by 2022 the economy is expected to grow more than 4%, possibly close to 10%, therefore “saving and investing will be important” and considers that the sectors with the highest opportunities are those of mass consumption and services.

“I think there is a reactivation in the retail, restaurant and service sectors. There is an opportunity for people, we are already seeing it with the delivery men, the restaurants. I believe that this will continue to be capitalized, essentially in the interior of the country, where improvements in fuel supply can encourage these activities, “said the analyst.

For his part, for the partner and director of Ecoanalítica, Asdrúbal Oliveros, the sectors with the greatest opportunities for growth in 2022 are those related to “food, health and personal care” and Venezuelans could make the most of these opportunities.

M. Rodríguez

With information from specialized media in economics

La entrada Economic recommendations for Venezuelans in 2022 apareció primero en Bitfinance.