The Danish company LEGO announced last week the opening of its new factory in Binh Duong Province, Vietnam.

With an investment of more than $1 billion, the group hopes this facility will become its most sustainable.

“This plant in Vietnam becomes the sixth for the group, which already has factories in Denmark, Hungary, the Czech Republic, Mexico, and China.” It is expected to “run on 100% renewable energy by early 2026.”

The group has said the new facility will generate around 4,000 jobs, “strengthening LEGO’s presence in Asia.”

In parallel, the company is planning to open a distribution center in Dong Nai province before the end of 2025 to facilitate “regional product distribution, thus strengthening the company’s supply chain in Asia.”

M.Pino

Source: theofficer

(Reference image source: Farhat Altaf on Unsplash)

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Danish iconic toy and collectible figures company, Lego Group, is ready for its official entry into the metaverse. According to a report published by the Financial Times and disseminated by other means, Lego will join forces with Epic Games, the video game producer behind Fortnite, to develop a virtual world that allows them to reach new markets.

Lego CEO Niels Christiansen stated that the idea is to create a space for the brand in the metaverse so that it is also recognized in these new spaces.

The collaboration between Lego and Epic Games is not new, as both companies funded the creators of Fortnite in 2021 to create a safe and secure platform for children.

Lego has been hiring staff to develop software and digital experiences. With their extensive experience and recognition in popular culture, video games, movies, and figure making, they may be able to create a more immersive and engaging experience for the metaverse.

Although the metaverse is very attractive, it still does not show a level of development that is attractive to potential users. This initiative could refresh the idea of the metaverse and make it more attractive to everyone.

K. Tovar

Source: Diariobitcoin

(Reference image source: Daniel K Cheung, Unsplash)

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La entrada Lego teams up with Epic Games to enter the metaverse apareció primero en Bitfinance.