LEGO is adapting to the changing times, where new technologies allow for an unforgettable user experience, with the launch of Smart Brick, intelligent blocks with sound reproduction and motion tracking.

This is a new way to enjoy the company’s iconic building blocks, which are approaching their centennial this year.

Smart Brick is “an incredible 2×4 technological piece that can recognize the constructions we make thanks to sensors that react with lights and sounds depending on the piece it’s connected to. For example, if we connect the Smart Brick to a car, the block will recognize the construction and start making sounds appropriate to the vehicle.”

In this way, the company breathes new life into players’ creations with sound and light, taking entertainment to the next level.

This innovation is possible “thanks to the company having built its own ASIC chip, a type of integrated circuit customized and adapted to perform a specific task.”

Regarding the availability of Smart Brick, the Danish company has said that the first one will be released this March with a Star Wars theme, “featuring iconic starfighters from the legendary saga such as the X-Wing and the TIE Fighter, which will come to life thanks to this new technology.”

According to wfla.com, the Smart Play system “consists of three main components: Smart Bricks, Smart Tags, which are flat LEGO pieces that tell the Smart Bricks how to behave (for example, to light up or make certain sounds), and Smart Minifigures that activate the Smart Bricks in unique ways.”

They work in conjunction with existing bricks and play sets, adding a new interactive layer to the physical construction, with the aim of “encouraging creativity, problem-solving, and experimentation, not distracting from them.”

M.Pino

Source: as.com

(Reference image source: Richard Heinen on Unsplash)

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La entrada LEGO launches Smart Brick, a smart building block apareció primero en Bitfinance.

Danish iconic toy and collectible figures company, Lego Group, is ready for its official entry into the metaverse. According to a report published by the Financial Times and disseminated by other means, Lego will join forces with Epic Games, the video game producer behind Fortnite, to develop a virtual world that allows them to reach new markets.

Lego CEO Niels Christiansen stated that the idea is to create a space for the brand in the metaverse so that it is also recognized in these new spaces.

The collaboration between Lego and Epic Games is not new, as both companies funded the creators of Fortnite in 2021 to create a safe and secure platform for children.

Lego has been hiring staff to develop software and digital experiences. With their extensive experience and recognition in popular culture, video games, movies, and figure making, they may be able to create a more immersive and engaging experience for the metaverse.

Although the metaverse is very attractive, it still does not show a level of development that is attractive to potential users. This initiative could refresh the idea of the metaverse and make it more attractive to everyone.

K. Tovar

Source: Diariobitcoin

(Reference image source: Daniel K Cheung, Unsplash)

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La entrada Lego teams up with Epic Games to enter the metaverse apareció primero en Bitfinance.

Epic Games and LEGO announced a long-term collaboration to develop an immersive digital experience for children of all ages and families, a metaverse that is safe for play and contentcreation.

With this space, both companies seek to provide children with access to tools that can help them become content creators, as well as other gaming opportunities.

“We believe there is great potential for them to develop lifelong skills such as creativity, collaboration and communication,” The LEGO Group CEO Niels B Christiansen said in a statement.

One of the objectives that both companies have set in the development of this immersive experience is to offer a “safe, inspiring and beneficial” digital environment, in the words of this manager.

For his part, the CEO and founder of Epic Games, Tim Sweeney, stressed that he intends to build “a space in the metaverse that is fun, entertaining and made for children and families.”

K. Tovar

Source: Hipertextual

La entrada Epic Games will create a metaverse for children apareció primero en Bitfinance.