LaLiga Genuine, a football competition developed by LaLiga through its Foundation that promotes the integration of people with intellectual disabilities through football, will play the 2023-2024 season in four phases divided into six venues, starting in the month of November and closing in June next year, according to a statement.

This competition has already managed to bring together 46 teams, establishing itself as “a benchmark in inclusive sport and a celebration of diversity.” And two new teams have been incorporated – the Real Racing Club de Santander and Racing de Ferrol – and the competition groups have been redistributed, going from three to two, which will mean that at the end of the season there will be two winning clubs of the ‘Fair Play’ and two other champion clubs of the sports classification.

As in previous seasons, four competition phases will be held, divided into six venues. The first of the six stops will be Tarragona, with Nàstic de Tarragona as the host club, who will receive all the Genuine teams on November 17, 18 and 19 at the Complex Esportiu Futbol Salou.

The second phase, divided into two locations, will move the Genuine community to the cities of Cádiz and A Coruña. On the one hand, on February 2, 3 and 4, the teams will travel to the Ciudad Deportiva Bahía de Cádiz, with Cádiz CF as the host club, and the third venue will be held on March 15, 16 and 17, with RC Deportivo as the club that welcomes the rest in the Abegondo Sports City.

Also divided into two venues, the third phase will be distributed between the cities of Tenerife and Burgos. First, half of the LaLiga Genuine teams will travel to the Javier Pérez Sports City on April 12, 13 and 14, with CD Tenerife making its debut as host at the competition’s fourth venue. A month later, on May 10, 11 and 12, Burgos CF will host the rest, hosting the penultimate stop of the competition at the Ciudad Deportiva Burgos Promesas 2000.

Finally, on June 7, 8 and 9, the grand final of the competition will take place, which will bring together the 46 teams that make it up. Getafe CF will be in charge of receiving the entire great Genuine family at its Fernando Santos de la Parra Sports City, where the last and most exciting matches of the edition will be played.

In addition, Puma, Panini, El Corte Inglés, Allianz, Burger King and PortAventura World will continue to support this project, to which Solán de Cabras will join.

Source: dpa

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LaLiga and the T3N Sport & Investment Group, a sports investment and innovation company, have signed a pioneering agreement on Monday for the international expansion of sports-residential and educational complexes that will be put at the service of the sports industry, and that will house the different programs of LaLiga Academy, according to a statement.

Both entities, which have already launched the ESC LaLiga&NBA Complex together with the NBA, sign this new agreement for the international expansion of sports-residential and educational complexes that will make known “at a global level the values ​​of cooperation, respect, tolerance and equality.

“LaLiga consolidates its avant-garde in relation to sports and residential complexes with T3N as a strategic partner for their development from the investment and construction phase to their own exploitation,” the statement said. In addition, LaLiga will strengthen the sports and educational programs integrated into LaLiga Academy and LaLiga Business School, “strengthening the commitment to education, talent and future generations, marking a development supported by the values ​​of sport and education”.

The executive general director of LaLiga, Óscar Mayo, described the agreement as a natural step to “continue to grow in the relationship” with the partners and “promote a unique infrastructure network in the world” that helps “the entire global sports ecosystem”. He added: “Not only do the youth teams of the clubs dominate the European rankings, but we are also a pioneering league by creating a unique network of academies and sports projects that already number more than 650 since 2015, and in which more than 220,000 players”.

For his part, the co-CEO of T3N, David Pampliega, pointed out that it is a “unique” agreement that strengthens T3N’s “commitment to education and sports” and that will allow them to carry out an “ambitious project worldwide” in the coming years hand in hand with LaLiga.

For this development, Grupo T3N will invest close to 300 million euros in the next 5 years in an expansion process in which it has been working for several months in strategic markets such as the United States, Mexico, Japan and the Middle East, among other countries.

Source: dpa

(Reference image source: LaLiga, Europa Press / dpa)

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Together with the company Fanatics, LaLiga launched its LaLiga Store platform this Wednesday, where Spanish football fans from all over the world will be able to find more than 500 garments such as shirts, sweatshirts and accessories officially licensed by the competition.

Despite the fact that this e-commerce was born with only eight of the 20 LaLiga EA Sports teams, the offer will be expanded to include the other clubs from that First Division and several from the Second Division (LaLiga Hypermotion), becoming the largest catalog of Spanish football merchandising.

LaLiga Store was created in collaboration with Fanatics, the world leader in online commerce of official sports products, and will cover both digital sales and licensing, product manufacturing and retail sales at events, as well as offering the option of physical opening of official stores.

This is the first collaboration of Fanatics with a European soccer league, applying its Cloud Commerce Platform (CCP) that is already used by more than 900 entities worldwide. Such is the case of Manchester United, Chelsea FC, Paris Saint-Germain, Atlético de Madrid, UEFA, the English Football Federation (FA), the French Football Federation (FFF), the NFL, the NBA, the NHL and Formula 1.

Source: dpa

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LaLiga has unveiled its new logo and its new motto, ‘The strength of our football’, on Monday, changes that open “a new era” in the Spanish league with a renewed strategic positioning and with the reinforcement of its brand at an international level.

The motto ‘The strength of our football’ aims to highlight “the pride of being part of an organization with the capacity to inspire people and society”. “Over the last 10 years we have taken it upon ourselves to inspire people through the positive values ​​of our sport, something that we consistently demonstrate through the clubs, our fans and our entire ecosystem of competitions and related experiences.” highlighted the Head of Global Brand & Strategy of LaLiga, Ángel Fernández.

“The new brand is a symbol of this change, the representation of ‘The strength of our football’, with which we want to reclaim the pride of being part of a competition that inspires everyone and helps us grow as individuals and as a society”, added.

The employers have also opted for a facelift of their corporate image. Thus, ‘LaLiga’ becomes ‘LALIGA’, written in a single word in capital letters, and the brand’s new symbol is represented by the initials ‘LL’.

“The choice of it is related to two key moments that are lived both on and off the field and that represent the passion of football: the celebration of the players when they score a goal, and they kneel forming the letter ‘L’ with the silhouette of his body, and the fans who form an ‘L’ with their arms when they celebrate a goal or the success of their team”, highlighted LaLiga.

On the other hand, the new corporate color is coral (Pantone Red 032C), which symbolizes “the pride, passion, energy and emotion of football”.

The visual identity will impact not only the 42 clubs that are part of LaLiga, which will wear the new logo on their kits, and the more than 185 million users of LaLiga’s digital environments, but also the fans of the competition, who will see the change in stadiums, television broadcasts and digital environments.

This new strategic positioning and its message ‘The strength of our football’ will be reflected in the next LaLiga image campaign, which will be released in mid-June.

“With the incorporation of new strategic partners such as EA Sports, LALIGA lays the foundations to revolutionize the football experience from the 2023-2024 season, seeking to break down the barriers between the physical and virtual worlds, with improvements in broadcasts and with the commitment of both companies to grassroots football”, said the employers’ association.

Source: dpa

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The president of LaLiga, Javier Tebas, stressed the “tremendous responsibility” that he has at the head of his organization for the economic impact of the football industry on the economy in Spain and that forces its managers not to make “bad decisions”, while He praised the organization’s capacity in digitalization and technology issues and warned about the need to understand the irruption of OTTs.

“There is a tremendous responsibility because the football industry generates 1.40 % of GDP and the clubs have a turnover of 4,500 million, which is the responsibility of LaLiga and if you make bad decisions you endanger that,” Tebas said during his participation in the VI CEAPI Ibero-American Business Congress in Madrid.

The leader stressed that the club employers generate “160,000 jobs” and that it is “the most important net export sector in the country” because they manufacture matches every weekend to reach all countries “without ships or trains.” just uploading a signal to the satellites. “That costs us 40 million a year and what we generate is more than 1,500 net,” he explained, clarifying that “the majority” goes to “the workers and the state coffers.”

“Any decision you make can endanger this sector, and it is our responsibility that this industry continues to maintain jobs and that it continues to be ethical,” continued Tebas, who clarified that in LaLiga “not everything is general for Real Madrid and the FC Barcelona, which is 32%” and who stressed that if the industry continues to grow they can launch “many Corporate Social Responsibility actions or help other sports”.

K. Tovar

Source: Notiamerica

(Reference image source: Eduardo Parra, Europapress)

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LaLiga and Netflix come together to create the first sports docuseries produced by the platform in Spain, with the 2023-2024 season of the highest Spanish football competition as the protagonist and which will premiere next year, according to a statement from both entities.

Thus, LaLiga will become “the center of the first sports series that Netflix will produce in Spain.” The project, which will be in a documentary style, is currently in the pre-production phase, and will focus on the 2023-2024 First Division competition. This new series will follow the trail of other Netflix sports productions such as ‘Formula 1: The emotion of the Grand Prix’ or ‘Break Point’.

“It will have exclusive access to the competition and will also search for the most personal stories of one of the most followed leagues in the world,” Netflix and LaLiga explained in their statement.

For the Spanish soccer association, being the protagonist of the first Netflix sports series in Spain is “a unique opportunity” to share the “excitement” of the competition and export it “beyond the fans. It is the opportunity for all our fans to see LaLiga from a totally different angle”, celebrated the executive general director of LaLiga, Óscar Mayo.

“At Netflix, we have always been committed to bringing essential series and movies to our subscribers around the world. We are very proud and excited to share this project with LaLiga, which represents an unprecedented opportunity to experience first-hand the emotion of one of the most exciting sports competitions on the planet”, stressed the director of Non-Fiction, Documentary Series and Entertainment Programs for Netflix in Spain, Álvaro Díaz.

Source: dpa

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In a statement issued by LaLiga, the new alliance between the association and Casa Árabe was announced to promote various sports projects as well as Arab culture.

According to the statement, the first initiative, framed in the ever closer World Cup, will be the “Soccer for Hope” project, to make available to the public professional meetings, conferences, exhibitions, multiple recreational and sports activities, over five months in Barcelona, ​​Madrid and Córdoba.

As reported by LaLiga to dpa: “The Middle East and North Africa region is strategic for LaLiga, and has been one of the axes of its international expansion. LaLiga was the first major European sports league to create an office in this area in 2014, when it opened its permanent office in Dubai. Also in the United Arab Emirates, LaLiga opened the first of its international academies in 2015, which had more than 1,000 registrations”.

For his part, the president of the employers’ association, Javier Tebas, underlined his confidence in sport as a “tool for social transformation”. In particular, football has been an element of rapprochement with the young population, of transmitting values ​​in the areas of culture and sport, “in addition to giving visibility to the Arab world.”

The new alliance between LaLiga and Casa Árabe will reinforce their commitment to supporting the development of the Middle East and North Africa.

M.Pino

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LaLiga recently reported that it is satisfied with the agreement reached with the sports and technology company EA Sports for the 2023-2024 Spanish championship season.

The leading video game distribution company will contribute approximately 30 million euros per year. The data indicates that this will be the last season of LaLiga Santander, thus culminating the seven-year contract valued at more than 17 million euros.

The season with the new sponsor will be focused on digital content and technology, in a business oriented to the global market, with young people as the main target. In fact, the popular sports video game FIFA will be renamed EA Sports FC starting this season.

Nota Informativa.

⚽🤝🎮 @EASPORTS FC será el patrocinador principal de todas las competiciones de LaLiga a partir de la temporada 23/24.

— LaLiga (@LaLiga) August 2, 2022

LaLiga seeks to achieve a greater presence in the market through a strategic combination of sport and cutting-edge technologies, managing concepts such as grassroots sport, brand, content, as well as considering changes in brand strategies.

The objective is to strengthen the presence and reach of LaLiga at a global level. They do not rule out the organization of various sporting events at a national and international level to make football more accessible to young people.

M.Pino

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