By 2027, the number of AI-powered bots browsing the web will exceed the number of human users, according to a projection by Cloudflare CEO Matthew Prince.

The executive stated this during an interview at the SXSW conference in Austin, Texas. Prince noted that “bot traffic on websites is expanding as the use of generative AI advances. Specifically, because these bots are able to visit more pages to gather information and respond to user queries.”

The CEO of Cloudflare indicated that if a user wants to buy a product themselves, they will make a limited number of searches on their chosen websites. However, if they ask “a chatbot like ChatGPT to search for that product and similar ones, the bot will analyze thousands of web pages to find it.”

He added that while bot traffic on the internet was 20 % before the rise of generative AI, “the trend indicates that the number of bots will surpass humans in a couple of years.”

Taking this data into account, the CEO predicts that next year online bot traffic will exceed the amount of human online traffic, which could become a problem for website servers.

Faced with a potential scenario of a surge in chatbots navigating the web, Prince emphasizes the “need to develop new technologies with isolated environments for AI agents.” It proposes the development of a new underlying infrastructure “that allows, with the same ease as opening a new browser tab, the execution of new code that can then function and provide services to existing agents.”

M.Pino

Source: lanacion

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Cloudflare experienced an outage on Tuesday, November 18, that lasted more than six hours and affected internet browsing globally. As a result, the platform has announced security and reliability improvements to prevent similar incidents.

Users reported being unable to access the social network X, in particular, as well as a wide range of cryptocurrency sites, finance and ChatGPT websites, starting early Tuesday morning.

Improving security

In this regard, the platform announced plans to “strengthen security in the processing of its own configuration files, treating them with the same caution as user-generated input.” It also noted the implementation of “more global kill switches for its features, allowing for rapid deactivation in case of emergencies.”

Decentralization and contingency plans

Some experts go further and propose, as preventative measures, “protocols and platforms that don’t rely so heavily on centralized DNS or one-way routing; regulations that treat the cloud as critical infrastructure and require contingency plans and transparency in post-mortem reports.” They add an aspect they consider the most difficult to implement: “a cultural shift in companies and technical teams moving away from viewing resilience as a luxury and placing it at the heart of the design,” as reported by El Economista.

What can users do?

Regarding this topic, BloombergLinea refers to problems that can affect users when challenges.cloudflare.com identifies them as bots and blocks access to the website. In such cases, the first recommendation would be to check that JavaScript is enabled for the challenges.cloudflare.com domain. Secondly, disable script blockers used to improve security, privacy, and loading speed. Third, a reputable public DNS server could be used to test whether it allows loading from challenges.cloudflare.com.

M.Pino

With information from El Economista, BloombergLinea, Phemex and other media

(Main reference image source: Jonathan Kemper on Unsplash)

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Advertising has undergone a notable evolution in recent years, from the impact that companies achieved through conventional television or on billboards in the middle of the street, to the current online advertisement, which focuses more and more directly on the user according to his browsing history.

This last approach improves the return on investment, since it reaches its target audience in an almost selected way, but it highlights the lack of user privacy, since in most cases it comes from third-party cookies, which they will soon be eliminated from the digital equation.

“Instead of focusing only on the digital environment of web pages and the information that can be extracted from there, why not look beyond, for example, to the geographical environment?”, explains Macarena Estévez, a famous mathematician, member of the Circle of Analytical Engineering and Advisor of several Big Data companies. In this way, he refers to the term ‘geoaudiences’ to describe the new horizon to which advertising is directed.

The concept ‘geoaudience’ refers to an anonymous audience, contextualized to geographic data and with consent to be impacted for their own benefit based on their geographic location. “Companies in the sector have already found their alternative for responsible advertising,” adds this mathematician.

Estévez, who collaborates with Appcelerate, a Spanish company specializing in technology applied to advertising, gives the example of the applications that users use to order a taxi and in which location is shared to achieve the best possible service. In this regard, it considers as “optimal” the possibility of receiving interesting offers just at the precise moment in which the user is in their usual shopping store.

The disappearance of third-party cookies

The Cambridge Analytica scandal, which raised a series of alarms both on the side of individuals and companies, after confirming the misuse of data from 2.7 million Europeans, forced governments to adapt and pass laws that support the digital consumer.

One of those laws is the General Data Protection Regulation of the European Union of 2018, which establishes that companies need the explicit consent of users to be able to collect information and that it can be used in advertising campaigns.

In addition, the Organic Law on Data Protection in Europe, also in force since 2018, establishes that third-party cookies do not comply with the regulations and directly threaten the privacy of the user. The term ‘cookieless’ was born precisely to refer to the disappearance of third-party cookies.

Since then, companies have been concerned with what this could mean for them. Not only from the point of view of technological investment made to have the systems ready, but, above all, thinking that this would mean the return of intrusive advertising. In this context, the new approach to geo-audiences, where user data is completely anonymous, becomes relevant.

“Different sources of geo information provide sociodemographic data, points of interest, mobility, traffic, consumption, and many more. By combining all these sources, we can know which groups of people are in which places and when,” continues Macarena Estévez.

This is the work carried out by the Spanish programmatic advertising company APPcelerate, whose technology operates with more than 700 sociodemographic variables and more than two million Multisectoral Points of Interest (POIS) to interrelate them and create consumer profiles, in order to reach the digital advertising that best adjusts to that real behavior.

Source: dpa

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