The iconic Mickey Mouse from the classic short film “Steamboat Willie,” released in 1928, is now in the public domain as of January 1, 2024, under copyright law established by the United States Congress.

From this milestone, Disney is barred from filing legal claims related to the use of the image of this iconic Mickey Mouse. A company spokesperson, speaking to CNN, stated that “Contemporary versions of Mickey will not be affected by the expiry of Steamboat Willie’s copyright, and Mickey will continue to play a prominent role as the Walt Disney Company’s global ambassador for our theme park rides and merchandise.”

“Steamboat Willie,” the short film that portrays Mickey Mouse as a sailor, exhibits notable differences in the character’s portrayal compared to Disney’s current image. With small shoes, no gloves, completely black eyes without pupils and a hat, this animated classic is no longer subject to copyright restrictions.

Rebecca Tushnet, a professor at Harvard Law School, explained that “To protect yourself from claims of copyright infringement, you really have to create new things and make sure you build them on Steamboat Willie, whatever you do.”

K. Tovar

Source: Criptotendencia

(Reference image source: Taha, Unsplash)

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The trade in counterfeit products can be combated with the help of technology, as demonstrated by the ‘eCommerce’ giant Amazon, but also technology companies such as SICPA, which offers solutions so that companies with fewer resources can protect the legitimacy of their goods.

Counterfeit products present a challenge for the economy, because they violate intellectual property rights and affect the sales and income of brands, but also for society, since they can be a risk to the health and safety of people, they are usually of lower quality.

According to a joint report by the European Union Intellectual Property Office (EUIPO) and the Organization for Economic Cooperation and Development (OECD) published in January, the most frequently counterfeited products are electrical machinery and electronic items, which account for the 30 % of seizures at the borders of the European Union, followed by clothing (18 %), perfumery and cosmetics (10 %), and games and toys (also 10 %).

The report highlights that the main way to buy counterfeit products is the Internet. An example of this is the ‘eCommerce’ Amazon, which only last year seized more than six million counterfeit products, twice as many as in 2021. To carry out these actions, the multinational establishes rigorous preventive controls to deter offenders, equips brand protection tools, holds counterfeiters to account for their illegal actions, and educates the consumer about these fraudulent practices.

But as the cited report highlights, affected companies often lack the resources to detect and counteract the risk of counterfeit trade effectively, something that is seen especially in SMEs. In this context, the company SICPA has developed the REVEO securitization technology. This anti-counterfeiting solution combines layers of inks, holographs and special QR codes with digital security, registered and secured against any type of violation with a data validation mobile application.

Its managers explain in a press release that “adding material and digital security elements in the marking and activation of the product protects the legitimacy of the good and drastically reduces illegal trade”, in such a way that “profitability increases and the cost decreases, and then the final profitability of the company rises substantially”.

REVEO has just arrived in Europe after its initial launch in the American market, and already has more than 5,000 million labels distributed among the main companies in high-value segments, and in markets such as agri-food, luxury goods, pharmaceuticals, cosmetic, seeds or spare parts for vehicles.

Source: dpa

(Reference image source: Antonin FELS, Unsplash)

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The Nigerian government announced that it will soon launch the Alke wallet, a platform that seeks to provide security to local artists in their international trade transactions. The same commitment to shield intellectual property.

This new initiative is possible thanks to the joint work of Koibanx and Algorand Blockchain. They will be joined later by MetaMap and Zenith Bank. This was announced by the government in a statement.

Koibanx works in the area of ​​tokenization; Zenith Bank will issue the prepaid cards for transactions at Alke; while MetaMap will be responsible for facilitating “the registration, validating the identity and guaranteeing the authentication of the users who use the platform”, according to Cointelegraph in Spanish.

According to Ogo Onwuzurike, MetaMap’s Africa Sales Manager, they are pleased to “work with the Nigerian government to launch Alke. This is an important effort to empower a new generation of young Nigerian creators to make a living from their art.”

Trust is one of the fundamental aspects that they seek to provide to the users of the next platform, and in this way ensure the best profits. Alke will feature identity verification technology so “talented artists can feel safe participating in this groundbreaking effort, as they seek to offer their art through new technologies, in the metaverse and beyond.”

M.Pino

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Source: cointelegraph

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