The digital age changed the way of promoting products and providing customer service, as phone calls were almost entirely replaced by messages through social networks, especially WhatsApp.

Good customer service is a fundamental pillar for commercial success. Those who buy from electronic catalogs want to know the specifications of the product, warranty, shipping. In this sense, companies now have personnel connected through WhatsApp to answer these concerns.

Thanks to the instant messaging of this platform, in addition to commercial promotion on Instagram, customer service has improved significantly worldwide.

The digitalization of information about each product facilitates its distribution to large masses. Brands reach the customer directly through social networks. It can be defined as a personalized service. Of course, consumers appreciate that attention is provided by a real person and not by a bot, since the kindness and total understanding of each message is crucial in this communication process.

Nowadays, mobile is the main means of communication in all segments of society. Brands take advantage of this, in addition to email, for sending promotions to increasingly demanding customers.

M.Pino

With information from international media

(Reference image source: Philip Oroni for Unsplash+)

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