White House press spokeswoman Karoline Leavitt announced on Tuesday that the president of the country, Donald Trump, will give a place in the room to social media influencers, podcasters, bloggers and representatives of new media.

The official indicated that the new media will have a place in the press room alongside the traditional ones, such as large American newspapers and television networks.

The statement said: “We will open this press room to new media voices that produce informative content and whose media are not represented in these seats. We welcome independent journalists, podcasters, influencers and content creators and urge them to apply for credentials to cover this White House.”

The pressroom will be reorganized to accommodate new media. Currently, it “has 49 seats, all assigned to a specific media outlet.”

M.Pino

Source: swissinfo

(Reference image source: Mimi Thian on Unsplash)

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Facebook, YouTube and Instagram have become platforms that literally catapulted certain people to stardom, granting them the accolade or recognition of “Influencers.” The number of followers they garner and the money that moves around them is such that cybercriminals have focused their sights on them, implementing strategies and deceptions that allow them to obtain their own financial gain. ESET, a leading company in proactive threat detection, warns that it analyzes the most frequent tactics used by cyberattackers to access money and how influencers can be better protected.

The global influencer marketing market, which in 2022 was valued at $33.2 billion, will continue to grow exponentially. In fact, it is expected that by 2032 it will reach 200 billion dollars. In turn, according to the HubSpot site, there are several categories of influencers depending on the number of followers and depending on this (among other factors) “a nano influencer earns between 10 and 100 USD, a micro between 100 and 500 USD, and a macro between 5000 and 10,000 USD per publication.” These figures served as bait for cybercriminals to begin looking for (and implementing) strategies to obtain financial gain. In practice, they were tempted and motivated to do so.

Social engineering is one of the favorite tools of cyberattackers to harm influencers, who often do not have the resources or knowledge with which companies usually protect themselves.

ESET shares some examples of related scams, thefts and deceptions

The Fake Podcast: Hannah Shaw is popularly known on social media as the “Cat Lady”; His pseudonym is due to the fact that in his videos he teaches people what proper care for newborn cats is. Thanks to his followers (more than one million), he raised significant amounts to help rescue these animals and shelters. Seeing Shaw’s popularity as a source of financial gain and thanks to a social engineering technique, cybercriminals managed to take over his Meta business account.

They did this by pretending to be hosts of a podcast. In advance and to coordinate the details of the interview, the malicious actors invited the victim to a Zoom call. There, they asked Shaw for access to the Facebook Live settings with the excuse of generating income and she agreed, thinking it was a normal part of the process. At that time, the cyber attackers took control of the account as Administrator, leaving the page clean to replace them with fake links that actually directed to sites to generate quick and easy income with advertising.

Ambassadors, but of the scam: The “Finfluencers” are a subgroup of influencers dedicated especially to the finance industry. In their accounts, they provide economic advice, advice and tips to their large number of followers so that they can get rich quickly, invest in stocks or cryptocurrencies and implement financial planning. In this case, cybercriminals (and also using social engineering to achieve their goal), offered a false job opportunity for finfluencers to become ambassadors of a brand and promote the brand’s products.

The truth is that the final objective of the attackers was to obtain the personal and financial information of their victims. With the excuse of needing this data to make payment for the supposed work, what they did once they obtained that information was to empty their bank accounts until they took control of their social networks.

Malware always present: Other influencers have been attacked with malware, either by downloading a malicious file or clicking on an apocryphal link. Thus, cyberattackers can very easily take control of accounts and manage them. They achieve this by publishing content that has nothing to do with what the influencer normally shares, deleting all the content that was available, and even changing the logo and name of the accounts. It is also common for malicious actors to ask for exorbitant sums of money so that the victim can recover their social networks.

Identity theft with suspension included: Another technique that became known through complaints and investigation, specifically on Instagram, consists of cyberattackers duplicating the influencer’s original account and requesting its suspension. To do this, they either acquire a verified account, change the user’s biography and image, and then file a report alleging that the victim is actually impersonating them. Another option is to carry out a “spam attack” against the account, reporting it, either for showing nudity images or violating copyright. When the attacker manages to have the account suspended, he contacts the victim to offer to unlock the account as long as he pays an amount of money for said ransom.

Followers, also in the crosshairs: Identity theft is another of the techniques used in the field of social networks, but in this case the victims are the followers. It is normal for influencers to launch giveaways, which generate a high level of interaction. This is where cybercriminals come into play, creating a duplicate account that pretends to be the original, and from there contacts users informing them that they have been winners of a raffle. The goal is to access the personal and financial information of their victims.

Influencers can protect themselves by taking actions to avoid being another victim of the deceptions of cyberattackers

ESET shares some good practices to keep in mind:

• Be distrustful as a first measure, if a job offer or business possibility seems too good to be true, it probably is.
• Do not provide personal or financial information without confirming that there is a real and true possibility on the other side. Good research is your best ally, as is contacting the company to confirm the offer.
• Do not let any person, company or application post on your social networks.
• Use unique, strong, long and secure passwords (with capital letters, special characters and numbers) on all accounts, and change them periodically.
• Pay attention and analyze carefully and carefully before clicking on any link that arrives unexpectedly.
• Lastly and always very important, have a security solution that provides comprehensive protection while consuming fewer resources.

In summary, ESET recommends, for everything mentioned above, that it is necessary to adopt good security practices, pay attention to signs that an offer may be a scam, and inform yourself about the methodologies that cybercriminals use to perpetrate their attacks. As well as listening to Conexión Segura, your podcast with timely verified information to know what is happening in the world of computer security, at: https://open.spotify.com/show/0Q32tisjNy7eCYwUNHphcw.

With information and image provided by ESET Latin America and Comstat Rowland Comprehensive Strategic Communications

(Reference image: ESET Latin America and Comstat Rowland)

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Jagi Caps, renowned for its innovation in designing premium quality caps, is proud to announce an exciting collaboration with the iconic fast food brand KFC. This strategic alliance marks a significant milestone of alliance between the fashion and gastronomy industries in Venezuela.

As part of the launch of the new and delicious KFC Nuggets, Jagi Caps created an exclusive cap for the event. This custom cap is a tribute to the shared passion for quality, innovation and creativity that both companies and brands represent.

The caps designed specifically for this collaboration were given to various artists and influencers, who are recognized for their influence and style on social media, enhanced the experience of the launch event and also highlighted the synergy between fashion and gastronomy.

Additionally, as part of the exciting alliance, Jagi Caps Venezuela and KFC shared a collaborative video on the Instagram platform. This video captures the essence of the collaboration and celebrates the creativity and passion that both brands share with their audience.

“We are delighted to partner with such an iconic brand as KFC for this launch of the new Nuggets,” said the Jagi Caps communications department. «Our personalized caps are a unique way to celebrate and remember. “They add value and add a touch of style to our customers’ experience.”

For their part, attendees and guests at the event expressed their pleasure and expressed: “This collaboration is an opportunity to expand presence in the market and offer those of us who like to eat at KFC an extraordinary and memorable experience. We are happy to have collaborated and shared bringing this innovative collaboration to the public.”

The partnership between Jagi Caps and KFC demonstrates the power of ingenuity and collaboration to create impact across multiple industries. This partnership promises to continue pushing the boundaries and offering unique and exciting experiences to its customers, related to the Colonel Sanders Universe.

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Una publicación compartida por Jagi Caps | Venezuela (@jagicapsve)

For more information about the collaboration between Jagi Caps and KFC, visit their respective digital contact details:

www.jagicapsve.com

www.kfc.com.ve

With information and images from Jagi Caps Venezuela and KFC

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France has approved a law that defines and regulates the activity of influencers in which these content creators are prohibited from promoting dangerous diets, advice on cosmetic surgery and cryptocurrencies.

The objective of this norm is to regulate the use that these users give to platforms such as Instagram and TikTok, in order to fight and end bad practices that they can carry out by taking advantage of their influence over other people.

With this law, in addition, several necessary measures have been identified both to support influencers and to protect consumers, as the French Ministry of Economy and Finance acknowledged in March via Twitter.

The deputies Arthur Delaporte and Stéphane Vojetta presented this bill on January 31, 2023, and the National Assembly approved it unanimously on March 30 in its first reading, while the Senate, which introduced a series of modifications, did so on March 9. May, as Vie Publique recalls. Finally, the National Assembly has approved it unanimously on May 31, 2023 and it was this Thursday, June 1, when the Senate has definitively approved it and also unanimously. The next step in this process is its promulgation in the official gazette of the French State.

This text legally recognizes the activity of commercial influencers in electronic media, and defines them as natural or legal persons who, “in exchange for payment, communicate to the public by electronic means content intended to promote, directly or indirectly, goods, services or that for any reason exercise the activity of commercial influence by electronic means.”

This law specifies that, when this activity is carried out by a person under 16 years of age, it must be their employer who assumes the responsibilities of the content that these creators publish on online platforms. The legal text includes a section dedicated to promotion prohibitions, and which specifies that influencers cannot exercise “the activity of commercial influence by electronic means”, “directly or indirectly”, when they endanger the protection of health public through the promulgation of information on aesthetic, pharmacological and surgical techniques, methods and treatments.

On the other hand, with this new law, influencers will not be able to promote products that can be consumed or contain, even partially, nicotine, nor will they have the right to issue therapeutic prescriptions.

France demands transparency in publications

This regulation also clarifies that it is prohibited for people who exercise commercial influence activity by electronic means to directly or indirectly promote financial products and services, including those related to digital assets.

Hence, it is also illegal to invite other users to establish a relationship with them through a contact form or request additional information to carry out operations related to cryptocurrencies.

Penalties include fines and jail time

This law determines, finally, that in case of committing an infraction with the provisions of it, these users may receive fines of up to 300,000 euros and two years in prison in case of carrying out deceptive commercial practices.

From now on, influencers will also be penalized if they promote false health services, alcoholic beverages, financial services, sports betting and gambling on their profiles, with fines of up to 100,000 euros.

In this case, they can also be prohibited from carrying out their activity, either temporarily or permanently, in addition to being denied access to these ‘online’ platforms.

On the other hand, if these content creators do not introduce a label that reflects that a filter has been used or their photos and videos have been retouched, they would receive a fine of up to 37,500 euros.

Finally, this Ministry has commented that a guide to good practices for influencers has been drawn up, which integrates their fiscal, social and regulatory rights and obligations.

Source: dpa

(Reference image source: Unsplash, in collaboration with Getty Images)

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The government of Emmanuel Macron is targeting those who, underhandedly, make misleading advertisements on social networks. Influencers are at the top of the list of suspects.

In order to control the commercial use made of social networks, the French government launched a public consultation available until January 31. It “will allow all French people who wish to express their opinion on 11 measures divided into four themes: the rights and obligations of influencers, intellectual property, consumer protection and governance of the sector.”

According to French government spokesmen, what is sought is to bring order to business via social networks; protect citizens, businesses and brands from scams; prevent crimes through these platforms, among others.

The Minister of the Economy, Bruno Le Maire, had already ruled on this matter in December. Referring to influencers, he said: “Millions of you consult their opinions and recommendations in the field of fashion, sports, beauty and travel. That is why they play a role in our daily lives. This gives them a special responsibility.”

Le Maire stresses the need for people promoting brands and products to comply with French law, and to be transparent when advertising, stating that they have been paid for such activity. Otherwise, they expose themselves to fines and other restrictions.

M.Pino

Source: RFI

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FTX, the exchange house, announced the new project that is being developed in collaboration with the entertainment company Dolphin Entertainment, which aims to create an NFT platform aimed at producing content about sports and entertainment that will also include non fungible assets in the sector.

The exchange made the publication, recently, through the instant messaging network Twitter, indicating that this new platform would be dedicated, mainly, to create content on the industries of film, television, music, games, electronic sports, gastronomy, style of life and charity.

Dolphin has a fundamental role in the project since it has several organizations related to public relations in different sectors of the entertainment industry, such as: The Door, 42West or Shore Fire Media, among others.

Brett Harrison, President of FTX.US, believes that the alliance between FTX and Dolphin matches creative and marketing prowess with the exchange’s knowledge of cryptocurrencies and NFTs.

“We are excited to build markets with Dolphin, both because of their ability to access content and intellectual property, as well as because they are leaders in influencer marketing and public relations for all major entertainment verticals. There are several elements on the horizon that we are eager to launch together,” Harrison stressed.

Although the launch date of the new platform has not been specified, it is estimated that it will take place before the end of the year and would be like an extension of the FTX website, as the first NTF extension arrived last June.

M. Rodríguez

Source: bitcoin.es

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